Assignment 08.3: Think You Know it? Show it!
10285For this assignment, you will be demonstrating your competence as a business manager who will soon hold a new graduate degree. Successful completion of this assignment will require you to identify and analyze a challenging business situation, and provide the company’s management team with recommendations to mitigate their losses and foster growth.
In today’s competitive market, companies are finding it more difficult to increase market share. One way to do that is by finding ways to leverage a company’s strengths to set the company apart from its competition. It is also wise to know the company’s weaknesses, opportunities, and threats. A company that can address and improve upon its weaknesses, take advantage of market opportunities, and mitigate potential threats, is likely to perform better in a competitive market.
For this assignment, you will first need to identify a company that is in a downward spiral. It should be in a highly competitive market, with both sales and market share being down. As you do your research, you are likely to find that some of the management team wants to blame the competition, who may be offering similar products at a slightly reduced cost, or substitute products to increase their own market share. Others on the management team may be blaming their own research and development group for not creating new products, while still others may feel like there has been a disconnect between the company and its customers, and suggest the company is no longer working.
Your submission should follow follow current APA style and formatting guidelines, and include at least 3 academic/professional sources, along with one financial source. Your assignment submission should be 1200-1500 words, and address the following:
1. Start with a company overview:
Identify the company and the market it serves.
Briefly cover the company’s history.
What products and/or services does the company sell?
What are company’s vision and mission statements?
What is the company’s annual sales?
2. Conduct a Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis (you are encouraged to review the Strategic Management Insight webpage, SWOT Analysis – How to Do It Properly, before starting). After conducting your research, prepare and present a four-quadrant chart that presents the company’s internal strengths and weaknesses, and external opportunities and threats.
3. Explain the following (bear in mind that your explanations should address how the company might do the following while continuing to operate in a profitable manner):
How the company might utilize its strengths?
How the company might turn its weaknesses into strengths?
How the company might capitalize on its market opportunities?
How the company might protect itself from external threat?
4. Conduct a financial analysis of the company’s most current annual report. You will need to calculate one ratio each for profitability, liquidity, and leverage. Discuss the three-year trends in these important ratios.
5. Evaluate the three-year trends for revenue, expenses, and profits for three-year period ending with the annual report that you reviewed in step 3 above.
6. Finally, based upon the above analyses, develop a recommended strategy for the company in a Post-Covid world. How would you recommend implementing your strategic changes? Explain how the company should measure the success of those change.
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