Previously, you located and annotated resources for the final segment of a multi-year integrated case study that offers you the opportunity to apply the knowledge gained in the cour
Previously, you located and annotated resources for the final segment of a multi-year integrated case study that offers you the opportunity to apply the knowledge gained in the course to a real-world situation. In this assignment, you will read the case study with its supporting information, make business decisions related to the case, and suggest research needs that result from your interaction with the case.
General Requirements:
Use the following information to ensure successful completion of the assignment:
Refer to "MKT-838 Integrated Case Study" located in the Class Resources for this course.
Refer to the feedback provided by your instructor on your Topic 2 assignment.
Instructors will be using a grading rubric to grade the assignments. It is recommended that learners review the rubric prior to beginning the assignment in order to become familiar with the assignment criteria and expectations for successful completion of the assignment.
Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center. An abstract is not required.
This assignment requires that at least three scholarly research sources related to this topic, and at least one in-text citation from each source be included. Support for decisions should include appropriate current (within the last three years) or foundational, peer reviewed, and professional research.
Directions:
Review the information in "MKT-838 Integrated Case Study.” This includes narrative information as well as financial and supporting documentation.
Consider the question presented in the case study, and formulate decisions based on the information and documentation in the case study. Support your decisions with appropriate current (within the last three years) or foundational, peer reviewed, and professional research including the instructor feedback from your Topic 2 assignment.
Write a paper (2,000-2,500 words) that addresses the case opportunities, expresses your decisions regarding the case opportunities, and integrates instructor feedback from your Topic 2 assignment. Create a separate topic heading for your response to each of the following questions as this will help you draft a concise and targeted response to each question. In your paper, include the following:
· A summary of the current environment as presented in the case. (Note: Information from the case study does not require a reference note or in-text citation.)
· A summary of the marketing opportunities inferred from the case. Integrate specific feedback from your instructor regarding your summary of the opportunities.
· A review of at least two viable strategic actions that address marketing opportunities inferred from the case and the supporting research and theories you presented in your Topic 2 assignment. Integrate specific feedback from your instructor regarding the proposed strategic actions.
· A research-based discussion of how the history, philosophy, and theories of marketing influenced the identification of potential strategic actions. (Benchmarks C6.1: Integrate the history, philosophy, and theories of marketing.)
· A research-based evaluation of the influence of digital technologies on the implementation of each of the potential strategic actions you identified. (Benchmarks C6.2: Assess the influence of digital technologies.)
· A research-based evaluation of the data-driven marketing strategies required to make reasoned decisions concerning whether to implement each of the potential strategic actions you identified. (Benchmarks C6.3: Evaluate data-driven marketing management strategies.)
· A research-supported discussion of the ethical implications of each potential strategic action.
· Your research-supported recommendation for a strategic action to implement from the two potential actions you described and a rationale for the chosen recommendation. How does the recommended solution influence the long-term organizational health of Purple Cloud? Include a projected P/L statement with your recommendation. (Benchmarks C6.4: Analyze the complexities of global marketing.)
· A discussion of future research that you could conduct relative to the marketing opportunities you described.
Integrated Case Study
In this course, you will interact with the final segment of a multi-year, integrated case study experience. This part of the case study focuses on economic issues and related ethical decisions.
The Case
For decades, the United States has been an economic and political world leader. However, the rise in economic and political power of other nations such as China, Japan, and India continues to threaten the position of the United States as a world leader. In the midst of this political and economic uncertainty, Marie Preston rose to the role of CEO of Purple Cloud through a brilliantly staged organizational coup that forced out co-founder A. Nathan Tecnoti shortly after co-founder Chris Christianson resigned. Preston garnered the favor of the Board of Directors who shared her vision that the company needed to continue to expand as a global organization present in many countries with a strong coordinated brand. This vision included retaining a single corporate office responsible for global strategy emphasizing sales volume, cost management, and efficiency. Despite a prevailing atmosphere of economic uncertainty, Preston has convinced the Board of Directors to broaden the business strategy of this global, by developing new products for new markets and developing enhanced services to support those new products.
Preston and the Board believe that although the company has traditionally marketed a consumer-focused security product, larger opportunities exist if the company creates a new product to address the increasing number of global security breaches encountered by business clients. To accomplish this, Preston has proposed adding a new product to expand the product line beyond its current consumer focus and meet the specific needs of business clients. The introduction of this product will facilitate Purple Cloud's entry into global business markets. However, data to support or refute the decision is uncertain. Further, the introduction of this type of product will concurrently require expanding the global enterprise to enhance customer support. Nonetheless, introduction of this product positions Purple Cloud to revolutionize both the cybersecurity industry and the customer service industry. The potential for increased revenue is appealing, but global expansion while concurrently developing a new product is risky. Nonetheless, Preston took the liberty of borrowing over $100M in anticipation of product line development and global expansion without consulting the board or members of the executive management team.
Organizational
As an organization, Purple Cloud is currently centrally managed. This organizational structure has worked well for the company and adequately supported its marketing emphasis on product sales to consumers. A relatively small staff engineered the initial acquisition of the product which, due to the elegance of design, has resulted in an extremely profitable company. Working with centrally located staff has streamlined communication and mitigated most of the managerial issues often cited when working across nationalities and cultures.
Preston has taken Purple Cloud from a $100MM organization, to a $500MM organization with a customer support group in India. Through months of intense discussions regarding the global expansion of Purple Cloud, Preston strongly advocated the entry into India over China and Mexico which rounded out the top three choices for potential expansion. Knowing the expansion of the product line would likely create a need for enhanced customer service and seeing the potential to leverage the current customer service and software development infrastructures in place in India, Preston convinced the Board that expansion into India was the best choice. Together, Preston and the Board agreed on the necessity for superior customer service 24 hours a day, every day of the year as critical for the new business customers. Of course, this would benefit their current consumer customers as well. To accomplish this goal means invoking strategies to overcome the common stigma of customer service based in India. So, Purple Cloud leaders identified the need to develop comprehensive training programs with compensation packages that included professional development at the university level with the hope of motivating the entire organization to higher levels of professionalism. However, this remains a challenge as Purple Cloud has little experience in customer service and customer service training.
Marketing
In terms of its marketing, Purple Cloud has carefully employed social media to both provide support and market its consumer product since its inception. However, as a company, they have no expertise in marketing directly to business. Preston is considering a jump into cyber risk evaluation, which could be the distribution vehicle for the new product, but that is only one avenue under consideration. So, the introduction of a business-oriented product carries an increased risk as the marketing team must quickly hire skilled staff members or learn new strategies that will effectively reach the business market.
Data Analysis
Purple Cloud has grown rapidly and has collected an extensive amount of consumer data. The data gathered include the following:
· Demographic Data for Every Retail Customer
· Country
· State/Province
· Language
· Personal
· Work
· Job Title
· Employer Information
· Company Name
· Company Tax Status (e.g. for profit, non-profit, etc.)
· Company Size
· Revenue
· Employees
· Company Social Media Presence
· Customer Social Security Number
· Support Center Call Information
· Type of Question
· Duration of Call
· Sophistication/Complexity of Question
· Frequency of Calls from Same Customer
· Overall Customer Satisfaction Rating at Call Completion
· Call Country of Origin
· Call Language
The data collected could readily support both the efforts of the marketing department and the decisions necessary for Preston and the Board to consider. For example, Preston is considering a jump into professional services by providing cyber risk evaluation, which could be the distribution vehicle for the new product, but the data to make that decision has not been collected, cleaned, and analyzed. The amount of data grows every day, but key executives still tend to rely on their own perspectives which are sometimes based on outdated industry knowledge or personal experience and instinct. Further, the data gathered is not always validated, and the predictive and prescriptive models are not always properly selected as the simple success of the original product has not required the company to fully mature in its use of data analysis.
Product Development
Purple Cloud leaders hope the transition to business cybersecurity products is realistic as data breaches in social media and credit reporting agencies continue to escalate (the trending increase of instances is well over 160% in the past few years) and their hope of capturing the market hinges on the rapid development and production of a new product. Since Purple Cloud acquired its current product several years ago as a fully developed product, the company has neither experience nor expertise in the technical and financial aspects of creating the product development department, establishing a design plan and timeline, and executing the design plan for creating the new software. However, an additional advantage to expanding into India rather than Mexico or China was the vast numbers of computer programmers and software developers who were already producing cutting-edge software products.
Global Sales
Security breaches no longer occur just in the United States; they occur throughout the world. While this may provide an excellent business opportunity for those in the cybersecurity/cyber risk business, it can also be extremely risky. Companies seeking global expansion often fail to consider cultural differences, intellectual property ownership, language, taxation, business standards, and other factors such as the executive time/commitment needed to maintain close working relationships with employees thousands of miles away. Initially designed for consumer purchase Purple Cloud is now looking to produce a new product suitable for the cybersecurity needs of large corporations in order to expand their market and dominate the global cybersecurity industry. However, in order to do this Purple Cloud has to more effectively manage its offices in India to adequately sell and support the new product for the corporate customer. The company's limited experience with corporate sales creates a challenge, though.
Global Operations
Purple Cloud has already entered the global market by opening a customer support department in India. This action was initiated to reduce support costs while simultaneously establishing the foundation to expand its support operations globally to accommodate customers across time zones. With the expansion into corporate cybersecurity/cyber risk, a more robust external customer service operation is required. Preston and the Board are considering adding new organizational components to the India operations to leverage the existing skill sets of the India staff and provide superior customer service, technical support, and product development.
Question to Consider:
What strategic path should Purple Cloud take in marketing in order to ensure success?
Background Information
Mission, Vision, Core Values
|
Mission |
Purple Cloud exists to provide quality protection products to ensure client online security. |
|
Vision |
Safe movement in the cloud for all applications. |
|
Core Values |
Security Honesty Reliability Teamwork Efficiency |
Member Biographies
Maria Preston, Chief Operational Officer (CEO)
Preston is responsible for driving profitable growth and creating operational excellence. She has an excellent track record of innovation and creating excellence in the operational division. Preston oversees the national and global supply chain of the company. Her innovative approach to problem solving has put her at the top of her industry in her previous organizations and now with Purple Cloud where she is charge with innovating operational processes for maximum efficiency.
Preston’s previous experience shows she has held leadership roles in IT and manufacturing. She has worked with a variety of companies in Silicon Valley and is known for creating partnerships that reshape and create cross-functionality for the organization. Preston holds a B.A. in economics and an M.B.A. in business administration.
Organizational Chart
Purple Cloud Structure
Financial Statements
Purple Cloud Projected Income Statement
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Benchmark – Case Study Paper – Rubric
Summary of the Current Environment as Presented in the
Case 18 points
Criteria Description
Summary of the Current Environment as Presented in the Case
5. 5: Excellent 18 points
A summary of the current environment as presented in the case is included and thorough illuminating major themes and ideas with rich detail.
4. 4: Good 16.38 points
A summary of the current environment as presented in the case is included and focuses on major themes and ideas.
3. 3: Satisfactory 14.76 points
A summary of the current environment as presented in the case is included, but focuses on minor rather than major themes and ideas.
2. 2: Less Than Satisfactory 13.14 points
A summary of the current environment as presented in the case is included, but is inaccurate or incomplete.
1. 1: Unsatisfactory 0 points
A summary of the current environment as presented in the case is either missing or not evident to the reader.
Summary of the Marketing Opportunities Inferred From the
Case 18 points
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Criteria Description
Summary of the Marketing Opportunities Inferred From the Case
5. 5: Excellent 18 points
A summary of the opportunities inferred from the case is thoroughly presented and strongly focuses on the marketing opportunities of the case oKering rich detail.
4. 4: Good 16.38 points
A summary of the opportunities inferred from the case is presented and focuses on the marketing opportunities of the case.
3. 3: Satisfactory 14.76 points
A summary of opportunities inferred from the case is presented, but does not focus clearly on the marketing opportunities of the case.
2. 2: Less Than Satisfactory 13.14 points
A summary of the marketing opportunities inferred from the case is included, but is inaccurate or illogical.
1. 1: Unsatisfactory 0 points
A summary of the marketing opportunities inferred from the case is not presented.
Review of at Least Two Viable Strategic Actions 18 points
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Criteria Description
Review of at Least Two Viable Strategic Actions
5. 5: Excellent 18 points
A review of and rationales for at least two viable strategic actions is thoroughly presented with clear logic and rich detail. Strategic actions are viable and well-conceived and display exceptional depth of thought. Research support is thorough and from current resources.
4. 4: Good 16.38 points
A review of and rationales for at least two viable strategic actions is presented, is logical, and is thorough. Strategic actions are viable, appear moderately well-conceived, and are logical. Research support is limited, but from current resources.
3. 3: Satisfactory 14.76 points
A review of and rationales for at least two viable strategic actions is presented, but is cursory and lacking in depth. Strategic actions may be viable, but appear hastily conceived and lack depth of thought. Research support is limited and from dated resources.
2. 2: Less Than Satisfactory 13.14 points
A review of and rationales for at least two viable strategic actions is presented, but strategic actions are ill-conceived and illogical. No research support is oKered.
1. 1: Unsatisfactory 0 points
A review of and rationales for at least two viable strategic actions is not presented.
Research-Based Discussion of How the History, Philosophy,
and Theories of Marketing InTuenced (B) 27 points
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Criteria Description
Research-Based Discussion of How the History, Philosophy, and Theories of Marketing InWuenced the IdentiXcation of Potential Strategic Actions (C6.1)
5. 5: Excellent 27 points
A research-based discussion of how the history, philosophy, and theories of marketing inWuenced the identiXcation of potential strategic actions is thoroughly presented. Ideas are supported with scholarly current or seminal research.
4. 4: Good 24.57 points
A research-based discussion of how the history, philosophy, and theories of marketing inWuenced the identiXcation of potential strategic actions is presented. Research support is reasonable and scholarly, but dated.
3. 3: Satisfactory 22.14 points
A research-based discussion of how the history, philosophy, and theories of marketing inWuenced the identiXcation of potential strategic actions is presented, but cursory. Limited research support is provided, and sources used are not all scholarly.
2. 2: Less Than Satisfactory 19.71 points
A discussion of how the history, philosophy, and theories of marketing inWuenced the identiXcation of potential strategic actions is included, but is incomplete or illogical. No research support is oKered.
1. 1: Unsatisfactory 0 points
A research-based discussion of how the history, philosophy, and theories of marketing inWuenced the identiXcation of potential strategic actions is not presented.
Research-Based Evaluation of the InTuence of Digital
27 points
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Technologies (B) 27 points
Criteria Description
Research-Based Evaluation of the InWuence of Digital Technologies on the Implementation of Each of the Potential Strategic Actions IdentiXed (C6.2)
5. 5: Excellent 27 points
A research-based evaluation of the inWuence of digital technologies on the implementation of each of the potential strategic actions identiXed is thoroughly presented and strongly related to the case. Ideas are supported with scholarly current or seminal research.
4. 4: Good 24.57 points
A research-based inWuence of digital technologies on the implementation of each of the potential strategic actions identiXed is presented and oKers a reasonable relationship to the case. Research support is reasonable and scholarly, but dated.
3. 3: Satisfactory 22.14 points
A research-based evaluation of the inWuence of digital technologies on the implementation of each of the potential strategic actions identiXed is presented, but oKers only a distant relationship to the case. Limited research support is provided, and sources used are not all scholarly.
2. 2: Less Than Satisfactory 19.71 points
An evaluation of the inWuence of digital technologies on the implementation of each of the potential strategic actions identiXed is included, but is illogical or not connected to the strategic actions. No research support is oKered.
1. 1: Unsatisfactory 0 points
A research-based evaluation of the inWuence of digital technologies on the implementation of each of the potential strategic actions identiXed is
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not presented.
Research-Based Evaluation of the Data-Driven Marketing
Strategies (B) 27 points
Criteria Description
Research-Based Evaluation of the Data-Driven Marketing Strategies Required to Make Reasoned Decisions Concerning Whether to Implement Each of the Potential Strategic Actions IdentiXed (C6.3)
5. 5: Excellent 27 points
A research-based evaluation of the data-driven marketing strategies required to make reasoned decisions concerning whether to implement each of the potential strategic actions identiXed is thoroughly presented and strongly supported with scholarly current or seminal research.
4. 4: Good 24.57 points
A research-based evaluation of the data-driven marketing strategies required to make reasoned decisions concerning whether to implement each of the potential strategic actions identiXed is presented and oKers reasonable though dated support from scholarly sources.
3. 3: Satisfactory 22.14 points
A research-based evaluation of the data-driven marketing strategies required to make reasoned decisions concerning whether to implement each of the potential strategic actions identiXed is presented, but remains cursory. Limited research support is provided, and sources used are not all scholarly.
2. 2: Less Than Satisfactory 19.71 points
An evaluation of the data-driven marketing strategies required to make reasoned decisions concerning whether to implement each of the potential strategic actions identiXed is included, but is illogical or inaccurate. No research support is oKered.
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1. 1: Unsatisfactory 0 points
A research-based evaluation of the data-driven marketing strategies required to make reasoned decisions concerning whether to implement each of the potential strategic actions identiXed is not presented.
Research-Supported Discussion of Legal and Ethical
Implications 27 points
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Criteria Description
Research-Supported Discussion of the Legal and Ethical Implications of Each Potential Strategic Action
5. 5: Excellent 27 points
A research-supported evaluation of the change management strategies required to implement each of the potential strategic actions identiXed is thoroughly presented and strongly supported with scholarly current or seminal research.
4. 4: Good 24.57 points
A research-supported evaluation of the change management strategies required to implement each of the potential strategic actions identiXed is presented and oKers reasonable though dated support from scholarly sources.
3. 3: Satisfactory 22.14 points
A research-supported evaluation of the change management strategies required to implement each of the potential strategic actions identiXed is presented, but remains cursory. Limited research support is provided, and sources used are not all scholarly.
2. 2: Less Than Satisfactory 19.71 points
A discussion of the legal and ethical implications of each potential strategic action is included, but is illogical or otherwise disconnected from the case. No research support is oKered.
1. 1: Unsatisfactory 0 points
A research-supported discussion of the legal and ethical implications of each potential strategic action is not presented.
Research-Supported Recommendation and Supporting P/L
27 points
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Statement for Strategic Action to Implement (B) 27 points
Criteria Description
Research-Supported Recommendation and Supporting P/L Statement for a Strategic Action to Implement (C6.4)
5. 5: Excellent 27 points
A research-based recommendation and supporting P/L statement for a strategic action to implement is thoroughly presented and strongly supported with scholarly current or seminal research.
4. 4: Good 24.57 points
A research-based recommendation and supporting P/L statement for a strategic action to implement is presented and oKers reasonable though dated support from scholarly sources.
3. 3: Satisfactory 22.14 points
A research-based recommendation and supporting P/L statement for a strategic action to implement is presented, but remains cursory. Limited research support is provided, and sources used are not all scholarly.
2. 2: Less Than Satisfactory 19.71 points
A research-based recommendation and supporting P/L statement for a strategic action to implement is included, but is illogical or otherwise disconnected from the case. No research support is oKered.
1. 1: Unsatisfactory 0 points
A research-based recommendation and supporting P/L statement for a strategic action to implement is not presented.
Discussion of Future Research That Could Be Conducted 21 points
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Criteria Description
Discussion of Future Research That Could Be Conducted
5. 5: Excellent 21 points
A discussion of future research that could be conducted is thoroughly presented with clear logic and rich detail. The discussion is well- conceived and displays exceptional depth of thought.
4. 4: Good 19.11 points
A discussion of future research that could be conducted is presented, is logical, and is thorough. The discussion appears moderately well- conceived and logical.
3. 3: Satisfactory 17.22 points
A discussion of future research that could be conducted is presented, but is cursory and appears hastily conceived lacking depth of thought.
2. 2: Less Than Satisfactory 15.33 points
A discussion of future research that could be conducted is presented, but ill-conceived and illogical.
1. 1: Unsatisfactory 0 points
A discussion of future research that could be conducted is not presented.
Integration of Instructor Feedback 9 points
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Criteria Description
Integration of Instructor Feedback
5. 5: Excellent 9 points
Integration of instructor feedback is evident and meaningful. It is seamlessly incorporated into the Wow of the paper. All instructor comments and suggestions are addressed.
4. 4: Good 8.19 points
Integration of instructor feedback is evident and relatively well incorporated into the natural Wow of the paper. All instructor comments and suggestions are addressed.
3. 3: Satisfactory 7.38 points
Integration of instructor feedback is evident though it appears as a disjointed, cursory addition. Most of the instructor comments and suggestions are addressed.
2. 2: Less Than Satisfactory 6.57 points
Integration of instructor feedback is vaguely attempted, but does not address the majority of instructor comments and suggestions.
1. 1: Unsatisfactory 0 points
Integration of instructor feedback is either missing or not evident to the reader.
Synthesis and Argument 21 points
Criteria Description
Synthesis and Argument
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5. 5: Excellent 21 points
Synthesis of source information is present and is scholarly. Argument is clear and convincing, presenting a persuasive claim in a distinctive and compelling manner. All sources are authoritative.
4. 4: Good 19.11 points
Synthesis of source information is present and meaningful. Argument shows logical progressions. Techniques of argumentation are evident. There is a smooth progression of claims from introduction to conclusion. Most sources are authoritative.
3. 3: Satisfactory 17.22 points
Synthesis of source information is present, but pedantic. Argument is orderly, but may have a few inconsistencies. The argument presents minimal justiXcation of claims. Argument logically, but not thoroughly, supports the purpose. Sources used are credible. Introduction and conclusion bracket the thesis.
2. 2: Less Than Satisfactory 15.33 points
Synthesis of source information is attempted, but is not successful. Su`cient justiXcation of claims is lacking. Argument lacks consistent unity. There are obvious Waws in the logic. Some sources have questionable credibility.
1. 1: Unsatisfactory 0 points
No synthesis of source information is evident. Statement of purpose is not followed to a justiXable conclusion. The conclusion does not support the claim made. Argument is incoherent and uses non-credible sources.
Thesis Development and Purpose (B) 30 points
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Criteria Description
Thesis Development and Purpose (C3.4)
5. 5: Excellent 30 points
Thesis and/or main claim are clear and comprehensive; the essence of the paper is contained within the thesis.
4. 4: Good 27.3 points
Thesis and/or main claim are clear and forecast the development of the paper. They are descriptive and reWective of the arguments and appropriate to the purpose.
3. 3: Satisfactory 24.6 points
Thesis and/or main claim are apparent and appropriate to purpose.
2. 2: Less Than Satisfactory 21.9 points
Thesis and/or main claim are insu`ciently developed and/or vague; purpose is not clear.
1. 1: Unsatisfactory 0 points
Paper lacks any discernible overall purpose or organizing claim.
Mechanics of Writing 15 points
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Criteria Description
Mechanics of Writing
5. 5: Excellent 15 points
Writer is clearly in command of standard, written, academic English.
4. 4: Good 13.65 points
Prose is largely free of mechanical errors, although a few may be present. A variety of sentence structures and eKective Xgures of speech are used.
3. 3: Satisfactory 12.3 points
Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct sentence structure and audience- appropriate language are used.
2. 2: Less Than Satisfactory 10.95 points
Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register), sentence structure, and/or word choice are present.
1. 1: Unsatisfactory 0 points
Mechanical errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used.
APA Format 15 points
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Criteria Description
APA Format
5. 5: Excellent 15 points
The document is correctly formatted. In-text citations and a reference page are complete and correct. The documentation of cited sources is free of error.
4. 4: Good 13.65 points
Required format is used, but minor errors are present (e.g. headings and direct quotes). Reference page is present and includes all cited sources. Documentation is appropriate and citation style is usually correct.
3. 3: Satisfactory 12.3 points
Required format is generally correct. However, errors are present (e.g. font, cover page, margins, and in-text citations). Reference page is included and lists sources used in the paper. Sources are appropriately documented though some errors are present.
2. 2: Less Than Satisfactory 10.95 points
Required format elements are missing or incorrect. A lack of control with formatting is apparent. Reference page is present. However, in-text citations are inconsistently used.
1. 1: Unsatisfactory 0 points
Required format is rarely followed correctly. No reference page is included. No in-text citations are used.
Total 300 points
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CASE STUDY PT 2
Previously, you located and annotated resources for the final segment of a multi-year integrated case study that offers you the opportunity to apply the knowledge gained in the course to a real-world situation. In this assignment, you will read the case study with its supporting information, make business decisions related to the case, and suggest research needs that result from your interaction with the case.
General Requirements:
Use the following information to ensure successful completion of the assignment:
Refer to "MKT-838 Integrated Case Study" located in the Class Resources for this course.
Refer to the feedback provided by your instructor on your Topic 2 assignment.
Instructors will be using a grading rubric to grade the assignments. It is recommended that learners review the rubric prior to beginning the assignment in order to become familiar with the assignment criteria and expectations for successful completion of the assignment.
Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center. An abstract is not required.
Th
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