Managing the GLOBAL MARKET SUPPLY CHAIN
Order Instructions
Directions for Writing Papers for MRKT 695
I would like for you to select one Marketing topic from each of the three lists below to investigate and write a paper on. You should use appropriate citations (minimum of four per paper, at least two of which should be an academic journal article (more on that from the library research video that will be posted shortly).
Each written paper including the references should be 4-5 pages in length – double spaced. At the end of the paper, it would be nice to include in the summary a list of 3-5 items that you deem especially important for marketers to be aware of or alternatively, that shocked you the most about what you learned.
PAPER #1 CHOICES
Managing the GLOBAL MARKET SUPPLY CHAIN”
Later, I would like you to prepare for submission to Moodle, a short powerpoint presentation of the second paper you submit.
*You may choose to select ONE marketing topic that is NOT in a list above that you are interested in. For instance, you may select Professional Group Marketing, Accounting Firm Marketing, Non-Profit Marketing, etc. You must select one topic from each of the three lists above, though the third paper can be a topic of your choice dealing with marketing.
NOTE: For citations, at least 2 of the 4 for each paper must be from an academic journal.
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