The students are expected to create a start-up company (in Spain) and evaluate its operations based on the followed information: Product characteristics: You

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Course Code IACBE LEVEL BEG INT ADV

Credits 3 EQFL 4 5 6

Hours 75 Class = 18 Study = 35 Group = 17 Assessment =

5

Campus Geneva Barcelona Madrid Astana/Almaty Myanmar

Business Essentials Final Presentations

DESCRIPTION

The students are expected to create a start-up company (in Spain) and evaluate its operations based on the followed information:

Product characteristics:

You are free to create a NEW product that would combine the features/appearance/benefits, etc of “robots, plants/vegetation, sports”:

Arears to cover:

1. Define the company, industry, product, target market. 2. Perform the PESTLE, Porter’s Five Forces analysis, SWOT. 3. Define, formulate and explain the strategy. 4. Measure the success of your company and your product in the selected market.

Identify your possible competitors, perform BCG matrix(positioning map. 5. Explain the organizational structure, specify the leadership &motivation

concepts.

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FORMALITIES:

The presentations will be prepared in groups of 5-6 people maximum.

Duration: maximum 15-20 minutes followed by 5 minutes of Q&A.

Submission: only powerpoint presentations.

All analysis must be projected on slides (use bullet points) BUT presented a detailed

conclusion.

Number of slides: unlimited but within the marked time-frame.

List of references must be given.

Presentation by: Imen, Diana D, Milad, Shaher, Mohammed & Emmanuel.

GREENGO

● OUR TEAM ● OUR CONCEPT ● TARGET MARKET ● MISSION, VISION & VALUES SWOT ● PESTLE ● PORTER ● STRATEGY ● COMPETITORS ● BCG MATRIX (MAP) ● ORGANIZATIONAL STRUCTURE ● LEADERSHIP & MOTIVATION CONCEPTS

STRUCTURE OF THE PROJECT

OUR TEAM Our team is a reflection of our cultural diversity and every member execute multiple tasks corresponding to their competence´s field . We are 6 business partners founding GREENGO startup in Barcelona.

Imen Co Founder, Investor, Partnership department

Shaher Co Founder, Investor, Financial department

Mohammed Co Founder, R&D (research and development)

Diana Co Founder, Growth and Marketing

Milad Co Founder, Operations department

Emmanuel Co Founder, Sustainability department

OUR CONCEPT You don't feel like cooking, but still want to look after you body, wallet, and environment.

“You look for healthy food nearby? GREENGO is your APP”.

We believe that home delivery should be compatible with healthy eating, sustainability and social commitment.

We provide pleasurable ordering experience, accessible to everyone in BCN(Madrid,Ibiza and Marbella soon)

We reference best and latest opening healthy food places in Barcelona.

We offer a very customized research tool by categories and filters following healthy eating options and trends: vegan, vegetarian, flexitarian, ovo vegetarian, fitness addicts, gluten free diet, celiacs, detox & plant based diet…

Interactive map

Efficient filtres

Power of reviews

Keys concept

Covering all BCN to list your favorite food places.

Exhaustive listing.

We adapt to all kind of categories to cover all healthy food needs.

Feedbacks are a pillar in our rating system. We want the best for our

customers and we built a bridge between businesses and

consumers.

GREENGO ethic code

Fair labor conditions

Plastic free

Key concepts

We only list restaurants respecting the GREENGO ethic code: Plastic free contents Zero emission delivery solutions Km0, local, organic, bio, fair trade suppliers preferences

Couriers will be paid fairly and can access to a

preferred leasing for their bikes.

Our orders will be exclusively delivered in recycled or plastic free packaging.

Rating experience

Greengomunity

Sharing is caring Rate every order food quality & taste delivery time customer service

Forum & chat board vegan lifestyle Recipes & cooking Fitness lifestyle Wisdom & spirituality Health & healing Raw food living Animal rights & welfare Discovering BCN & running routes

Possibility to share with friends and family your favorite restaurants in social media and generate organic quality content.

“Health & weight conscious people” Consumers concerned by healthy organic plant based food, fitness and sports, weight loss,new eating journey, animal welfare, specific diets, persons with special nutritional needs (allergies, intolerances, phobia…and no time to cook at home or blocked in office, working place or studying with short lunch breaks living in metropolitan area of BCN.

We target the veggies (13%) of spanish pop.

● Flexitarians (10,8%) ● Vegetarians (1,4) ● Vegans (0,8%) ● Women ● 25-34 years old adults /55-64

TARGET MARKET

What is healthy food ? According to the World Health Organization and the Centers for Disease Control and Prevention, a healthy diet is composed primarily of foods like fruits, vegetables, legumes, whole grains, lean meats, poultry and fish and one that minimizes sugar, salt and unhealthy fats which are habitually found in industrially processed foods.

Motivations of the Target Market for Healthy Food 1. Health concerns

2. Weight concerns 3. Appearance 4. Parents concerned for their children 5. Environmental concerns

The 5 types of plant based consumers based on behavioural analysis

The healthy hardcores

The value hunters

The flavor cravers Prime motivation:

Health like sport people. They are apathetic

about veganism´s ethics Students specially

Plant based food have Longer Shelf life than

real meat

They like to explore new flavor journey

The trendy trialist The eco warriors These consumers are dedicated followers of

fashion looking for new different experiences.

Only group 3% really motivated about animal welfare, health benefits

and environment

M: Aiming to improve people's lives, we share our passion for healthy food in our city with users and embrace together a new understanding of health and sustainability, where food brings pleasure.

– To be GREEN – Sustainability – Integrity and transparency – Team work – Passion and ambition – Innovation – Commitment to continuous improvement – Locally engaged

MISSION, VISION AND VALUES MISSION AND VISION VALUES

V: We envision a community where everyone has access to good nutritious quality food in Barcelona. Continuous growth in a green eco-friendly stakeholders´s environment.

Plant based food is a hot topic…

PESTLE – Inflation and increase of good &

services prices. CPI 6,5% (12/21)

– Decline in the middle class

incomes.

– Energy crisis due to the war

Russia/Ukraine.

– Economic consequences of the

pandemic, slow recovery.

– EU & national incentives for

digital entrepreneurship

– Unemployment rate 13,65%

– Barcelona is key tourism &

students destination.

– 30% of the core meat market will

turn into plant based products.

– 430 m€ meat substitutes

– New habits of consume due to the social and environmental awareness.

– Body culture : healthy appearance and fitness obsession .

– 13 % of spanishs are veggie – 51% women 1/10 is veggie – Raise of e-commerce 20/22. – Fitness lifestyle awareness in

BCN (runners, fitness public spots , gyms everywhere).

– Raise of consume of meat substitute products.

– Vegan Fest Catalunya in terrassa →30000 pax

POLITICAL

ECONOMIC

SOCIAL – EU ,free market .

– Democratic country with

political and legal

stability →safety for

investment.

– Uncertainty due to

separatist movement.

– Raise of ultranationalist.

– Strict tax policy, high tax

burden.

PESTLE (cont.) -Growth of Technology – APPS are Fast and efficient -blockchain, cryptocurrencies,NFT ,Metaverse -Food industry is changing:substitutes to meat are more & more developed. -R&D public spending is very low in spain -Fast food industry Mcdo,B KING…changed their offer: vegan burgers.

-Use of bicycles, scooters & electrical bikes. -installation of a bicycle network on public roads throughout bcn. -global warming -environmental awareness -red meat has a bad reputation because of all the diseases related to its consumption. -meat industry is very contaminating.

-Found Next Tech 4B€ -LEY de STARTUPS -Glovo, Delievroo in the collimator of Spanish labor legislation and Justice. -delivery drivers suited Glovo and won the case. – subsidised permanent contracts for lower unemployment -Ley 14/2013: support for entrepreneurs and their Internationalisation -Real Decreto 3484/2000 hygiene rules for the processing, distribution and trade of prepared foods and for the ready meals

TECHNOLOGICAL ENVIRONMENT LEGAL

SWOT ANALYSIS STRENGTHS

OPPORTUNITY

-Fast delivery time. -Affordable prices. -variety of categories covering all different needs -Partnerships with other companies to distribute their orders -Efficient service -Consumed by all ages.

-New online shipping trends. -Exposure of new generations to technology. -Growing market. -The need for a fast service. – Encourages environmental sustainability. -The Green Revolution

WEAKNESS

THREATS

– Still a new company, not well established.

– Many competitors, it’s a hard market to penetrate.(red sea with geants of delivery) – Electrical vehicles are sustainable but raise of energy price is an issue.

– High competition – Lack of experience – Possibility of collapse

during rush hour. – Laws and regulations.

S W

O T

PRODUCT OVERVIEW

MERCURY

MARS

It’s name has nothing to do with the liquid metal

Despite being red, Mars is a cold place

PRODUCT DEMO

Insert your multimedia content here

You can replace the image on the screen with your own work. Just delete this one, add yours and send it to the back

Perfect for new users to discover our app,4 deliveries per month included

Only for professional users and companies

Monthly invoices

For our loyal users committed with our

GREENGOMUNITY Unlimited deliveries.

Curious 4,99€

PRO 19,99€

GREENICIOUS 9,99€

OUR SUBSCRIPTION´S PLANS

TRACTION

140.000 Average user servings per deal

12,000 Registered bussinesses

25 Total app downloads If you want to modify this graph, click on it,

follow the link, change the data and replace it

GROWTH UNTIL 2020

2010 2015 2020

4,498,300,000 Big numbers catch your audience’s attention

Venus has a beautiful name

CHALLENGE

RESULTS

SOLUTION

CASE STUDY

Despite being red, Mars is a cold place

Mercury is the closest planet to the Sun

REVIEWS

VENUS MARS JUPITER “Venus is the second planet from the Sun”

“Despite being red, Mars is a cold place”

“The biggest planet in the Solar System”

SATURN MERCURY NEPTUNE “Saturn is the ringed

one” “It’s the closest planet to the Sun”

“It’s farthest-known planet from the Sun”

AWARDS

MERCURY 2020

VENUS 2018

It’s the closest planet to the Sun

It’s the second planet from the Sun

MARKET SIZE

10 % 15 % 20 %

25 %

VENUS MARS JUPITER SATURN

TARGET

$50.00 Average spend per customer

GENDER

35 % 65 %

AGE INTERESTS 90 %

50 %

75 %

25 %

75 %

20-35

35-50

COMPETITORS

GLOVO

JUST EAT

UBER EATS

DELIVEROO

COMPETITORS 1) They offer the similar services of food delivery but we are

SPECIALISTS in delivering VEGGIE food delivery solutions.

2) Glovo and Uber eats are the geants of this industry and were disruptive in their time but they keep facing justice scandals and employees legal suits,they also do delivery of other commodities.

3) We will work on having the shortest delivery time, the easiest mobile app, lowest delivery fees, widest delivery area

BUSINESS STRATEGY

Q-COMMERCE SERVICE

DELIVERY FEES AND COMMISSIONS

SUBSCRIPTIONS

BUSINESS MODEL

VENUS Venus is the second planet from the Sun

MARS Despite being red, Mars

is a cold place

NEPTUNE It’s farthest-known planet from the Sun

Mercury is a small place

Venus is the second planet from the Sun

TIMING

DAY 1

DAY 2

DAY 3

DAY 4

DAY 5

Despite being red, Mars is a cold place

Jupiter is the biggest planet

Saturn is the ringed one. It’s a gas giant

● We meet up the team reguly

● provide a steady flow of quality online advertising

● Support from the managers

● Enjoy the work

Leadership Motivation ● Create a community through healthy food

●

Flat structure benefits: Easy flip of roles Empowering employees Culture of achievement Promotion of fairness Increasing personal fulfillment Cross pollination Departments interaction Leading with empathy

Steady growth:slow but safe

communication transparency

Embracing ethnic diversity

Gender diversity and equity

Non HIERARCHICAL CULTURE

Organizational structure

CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by FreepikTHANKS!

Do you have any questions? Any of us will be pleased to answer in GBS cafeteria after the presentation.

RESOURCES Photos: Pinterest ,Slides : slides .

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