Read the rubric below to develop a scope of work. The value proposition describes the value the product/service provides the customer. ?It is the val
Read the rubric below to develop a scope of work.
The value proposition describes the value the product/service provides the customer. It is the value they perceive; the value you have positioned with them through the marketing mix.
The value proposition connects the customer’s problem/need to the value of the product/service. It differentiates the provider of your product/service to the value.
- The value proposition presents the benefit you are offering the customer.
- An explanation of what you offer and why
- The benefits and/or features of your product/service
Create a graphic that presents the three elements of the value proposition of your topic product/service.
Next, explain the graphic in detail. Do not leave the interpretation of the graphic to the reader to discern. Always explain the takeaways you want the reader to comprehend.
MKTU 605: Week 5 Assignment and Rubric
Length: 1-2 Pages
Due: Sunday of Week 5, by 11:59 pm
Value: 80 Points
Read the rubric below to develop a scope of work.
The value proposition describes the value the product/service provides the customer. It is the value they perceive; the value you have positioned with them through the marketing mix.
The value proposition connects the customer’s problem/need to the value of the product/service. It differentiates the provider of your product/service to the value.
1. The value proposition presents the benefit you are offering the customer.
2. An explanation of what you offer and why
3. The benefits and/or features of your product/service
Create a graphic that presents the three elements of the value proposition of your topic product/service.
Next, explain the graphic in detail. Do not leave the interpretation of the graphic to the reader to discern. Always explain the takeaways you want the reader to comprehend.
This assignment is due Sunday of week 5 by 11:59 pm.
Rubric: Evaluation Criteria
|
Grading Elements |
Exemplary |
Proficient |
Developing |
Emerging |
|
Customer’s Problem or Need |
20-18 Clearly and concisely describes the customer’s problem or need that is addressed by the product/service. |
17-15 Fairly clearly describes the customer’s problem or need that is addressed by the product/service. . |
14-11 Somewhat describes the customer’s problem or need that is addressed by the product/service. . |
10 – 0 Vaguely describes the customer’s problem or need that is addressed by the product/service. |
|
Explanation of the offer and why |
20-18 Clearly and concisely describes what the product/service offers and why. |
17-15 Fairly clearly describes what the product/service offers and why. |
14-11 Somewhat describes what the product/service offers and why. |
10-0 Vaguely describes what the product/service offers and why. |
|
Description of the Benefits/Features of the product/service |
20-18 Clearly and concisely describes the benefits and features offered by product/service to the customer |
17-15 Fairly describes the benefits and features offered by product/service to the customer |
14-11 Somewhat describes the benefits and features offered by product/service to the customer |
10-0 Vaguely describes the benefits and features offered by product/service to the customer |
|
Writing & Presentation Mechanics and APA |
20-18 The narrative and presentation are logical, well-written, and the required length. Spelling, grammar and, punctuation are accurate. Paper is APA formatted. The presentation applies the graphic called out in the assignment description. The presentation is not text-heavy and uses bullet points that spark interest. The presentation is supported by data, and is visually appealing, and is easy to understand. Lists at least eight references. |
17-14 The narrative and presentation are logical, well-written, and is the required length. Minor errors in spelling, grammar and/or punctuation. Paper is somewhat APA formatted. The presentation applies the graphic called out in the assignment description. The presentation is not overly text-heavy and uses bullet points that spark interest. The presentation is supported by data and is somewhat visually appealing, and easy to understand. Lists at least eight references. |
13-11 The narrative and presentation are somewhat logical and is the required length. Minor errors in spelling, grammar and/or punctuation. Paper is partially APA formatted. The presentation does not apply the graphic called out in the assignment description. The presentation is somewhat text-heavy. The presentation is not supported by data, and is not visually appealing, nor easy to understand. Lists at least six references. |
10 – 0 The narrative and presentation lack clarity and may be confusing and too long or too short. Paper is not APA formatted. Numerous errors in spelling, grammar and/or punctuation. The presentation does not apply the graphic called out in the assignment description. The presentation is text-heavy. The presentation is not supported by data. Lists at least four references. |
MKTU 605 Rubric Week 5 Assignment Page of 2 02/2020
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