For this discussion, you will create a speech outline for the career-focused informative speech you conceptualized in Milestone One. (Business Mar
DISCUSSION 1 DUE THURSDAY
For this discussion, you will create a speech outline for the career-focused informative speech you conceptualized in Milestone One. (Business Market Strategy) A template has been provided for this purpose. You will then share your outline with your peers to obtain feedback, and give feedback to your peers on their outlines. When commenting on your peers' posts, provide critical yet constructive feedback based on best practices of outline writing as discussed in the course textbook. As peers and your instructor provide feedback on your outline, be sure to review and incorporate that feedback into your project as appropriate.
- Complete your outline using the Speech Outline Template Word Document that is upload below
- In your post, identify two specific areas you would like peer feedback on. Examples may include:
- The use of tone
- Quality of points and subpoints
- Relevance of explanations to subpoints
- Alignment of certain sections (introduction, body, conclusion) to identified audience
- Effectiveness of introduction
- Effectiveness of conclusion
- Other
DISCUSSION 2 DUE SUNDAY AT 10:45
4-2 Video Journal
Prompt
Create and post a two-minute screenshare video showing a quick preview of the draft visual aids you plan to use in your presentation and explaining how and why you plan to use them.
Specifically, you must address the following rubric criteria:
- Visual aids: Present a variety of draft visuals that are aligned to the topic, purpose, and audience of your presentation as well as clear, purposeful, and appropriate.
- Purpose: Describe how you decided where and how to incorporate visual aids in your presentation.
- Impact: Explain how your draft visual aids will support audience understanding and engagement during your presentation.
Guidelines for Submission
Submit your response as a two-minute screen share video recording using Bongo. Sources should be orally cited according to APA style.
Topic: Business Marketing Strategy
My background is in marketing and finance, so choosing this topic for a presentation to my sales staff would be extremely beneficial to their comprehension of the types of methods required for a business, company, or organization to attain maximum success. The business strategy will be critical in demonstrating the kind of next steps a firm should take and why doing or contemplating them is important. As a team leader for our firm's sales and marketing department, it would be critical for me to provide my fellow team members, whom I am responsible for leading, with the necessary knowledge to achieve our maximum sales and financial goals by taking into account what they already know and what they don't know about their respective fields, as well as educating them on the changing nature and scope of the market world. Driving a marketing campaign for our products without this information might be difficult, therefore I need to prepare them ahead of time as technology improves and the world changes every day. As a sales and marketing team, they are responsible for spreading the word about what our firm has to offer the globe, which might include both services and products. The company's agenda and established goals may not be fulfilled without this team, because the world has to know we exist and what we have to offer. As a result, giving a presentation on the many types of business marketing tactics and how to implement them would be quite beneficial in preparing them to overcome any obstacles they encounter on their sales journey. As the driving force behind the business's services and goods, they must realize that marketing is a critical step-by-step method that must be followed in various ways depending on what is being presented to the public in order for any company, corporation, or organization to reach overall success. It is the company's face, and it demands adornment as well as the essential navigational expertise (Alexis, 2020).
They will be able to comprehend the skill of analyzing the competition of the many brands they offer and attempting to outperform them. The information they get from my presentation will provide them with critical thinking skills concerning strategy and successful planning guidelines for our firm, allowing us to meet both short- and long-term objectives on time. My sales and marketing teams will also learn how to think about the following concerns, which are extremely important in their fields:
· How to develop a solid, step-by-step strategic strategy for a new product or one that is currently on the market.
· How to examine a competitor’s plan critically and thoroughly for entering and conquering a market.
· They will be able to distinguish between the numerous types of marketing strategies that may be used.
· How to analyze their market scope and approaches to conquer it with their product critically and with a clear mind.
· What tactics they may use to get out to a large number of customers, or in plain terms, their marketing efforts (Cervi, 2013).
References
Alexis, M. (2020). Marketing Laws and Marketing Strategy. Journal of Marketing, 26(4), 67. https://doi.org/10.2307/1248343
Cervi, B. (2013). Buisness Focus: Corporate split-up leads to new union. Engineering & Technology, 8(8), 20–20. https://doi.org/10.1049/et.2013.0831
Clark, L. (2018). Marketing Courses and Marketing Research. Journal of Marketing, 12(4), 488. https://doi.org/10.2307/1246631
Crick, J. M., & Crick, D. (2020). Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis. Industrial Marketing Management, 88, 206–213. https://doi.org/10.1016/j.indmarman.2020.05.016
Milisavljevic, M. (2013). Value oriented strategic marketing. Marketing, 44(4), 299–309. https://doi.org/10.5937/markt1304299m
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COM 213 Speech Outline Template
Use this template to plan the organization and content of your speech. Replace the bracketed text with your responses. You may use bullet points unless otherwise noted.
Planning
Speech Topic: [Insert text.]
General Purpose Statement (to inform, persuade, or entertain): [Insert text.]
Audience Information: [Write a brief description of your target audience.]
Audience Considerations: [List a few important social, cultural, and ethical considerations you will need to keep in mind when addressing your audience.]
Introduction
Attention Getter: [Insert text.]
Statement of Credibility: [Insert text.]
Relevance Statement: [Insert text.]
Thesis Statement: [Insert text.]
[Based on your notes above, write the introduction for your speech using complete sentences.]
Body
Write the body of your speech. Make sure to support all points and sub points with evidence, explanations, and citations and use complete sentences.
Main Point One: [Insert text.]
Sub-point: [Insert text.]
Sub-point: [Insert text.]
Transition: [Insert text.]
Main Point Two: [Insert text.]
Sub-point: [Insert text.]
Sub-point: [Insert text.]
Transition: [Insert text.]
Main Point Three: [Insert text.]
Sub-point: [Insert text.]
Sub-point: [Insert text.]
Transition: [Insert text.]
Conclusion
Statement of Closure: [Insert text.]
Recap of Thesis/Main Points: [Insert text.]
[Based on your notes above, write the conclusion for your speech using complete sentences.]
References
[List all references in APA format. Ensure that you have at least three scholarly resources to provide support for your presentation.]
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