Marketing Strategies to Influence Buyer Behavior: Product and Service Innovation
Marketing Strategies to Influence Buyer Behavior: Product and Service Innovation
For this Assignment, you will continue to act as the director of marketing for a company and will provide an analysis of how you would promote your products and/or services to a specific demographic targeted market using social media marketing strategies. This analysis will be divided into three separate presentations. Last week, you submitted the first presentation on incorporating the consumer. This week, you will create and submit a presentation on incorporating product and service innovation. In Week 3, you will submit a third presentation on incorporating marketing in the technological era. With those thoughts in mind, continue using the particular industry and specific target market that you selected in Week 1. Using that information, you will continue to analyze the use of social media marketing strategies to reach that target market and influence buyer behavior. To showcase your analysis, you will create a PowerPoint slide presentation, along with a written script (in the Notes section of the PowerPoint) that you would use to give your presentation. As you develop your presentation, be sure to include specific examples where applicable, as well as relevant citations from the Learning Resources, the Walden Library, and/or other appropriate academic sources. To prepare for this Assignment: Download the Week 2 Assignment Template.
By Day 7 Submit your presentation and accompanying script in the Notes section of each slide. Be sure to fully address the following in approximately 4 slides, excluding references: Incorporating Product and Service Innovation Analyze how marketing strategy development is shaped by influencers.
To participate in this Discussion: Week 2 Discussion Examine how the industry and the competition can be influenced by social media. Be specific, including what factors are most conducive to influence. To support your assertions, do some research and locate at least two examples of innovative and creative social media influence practices. For each example, do the following: Describe the organization (including what type of company it is, what sector/industry it is in, et cetera). Provide specific examples of how the organization employs (or employed) creativity and innovation through the use of social media influence in its business practices.
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