W3: Fallacies to Persuade and Possibly Manipulate

Order Instructions

DRUCE

W3: Fallacies to Persuade and Possibly Manipulate

Goal: Observe how logical fallacies are used to persuade and at times, manipulate.

Course Objectives: CO2

Description:

Advertisements exist to sell you a product. It might be soap, music, political positions, or ideas. Most advertisements use a variety of logical fallacies to persuade but some use them to subtlety or overtly manipulate the intended audience.

Find an ad. You don’t have to repeat the entire ad, only enough to familiarize us with it…

(1) name the fallacy it commits

(2) define the fallacy and

(3) explain in detail how this ad is an example of this fallacy.

Perform the given exercise to understand it better.

Example:

The appeal to ignorance is a fallacy based on the assumption that a statement must be true if it cannot be proven false — or false if it cannot be proven true.

An ad claims that, “Nobody has ever proved to me that Shrest Whitening Strips are harmful” which erroneously implies that you know they aren’t.

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