Define the problem, approach and research design you would follow for a company, product or brand of your choice. Choose an org

BBA221 Marketing Research Task brief & rubrics

Assignment 1 Task

Individual task.

Define the problem, approach and research design you would follow for a company, product or brand of your choice.

Choose an organization, product or brand of your choice (consumer facing) that you would conduct marketing research for. a) Identify the business or marketing decision that the research would attempt to satisfy. b) Define the research problem and objectives. c) Discuss the process that you would follow to formulate your approach to the problem recommending appropriate choices of each of the approach

components. d) Discuss the research design you would adopt.

Your table of contents should include:

Executive summary, Background, Problem definition, approach to the problem, research design, reference list.

The task should be completed as a professional report and submitted (uploaded) in PDF format.

Formalities:

• Wordcount: 2000 • Cover, Table of Contents, References and Appendix are excluded of the total wordcount. • Font: Arial 12,5 pts. • Text alignment: Justified. • The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: Week (6) – Via Moodle (Turnitin). Sunday 6 March 2022 23h59.

Weight: This task is a 40% of your total grade for this subject.

It assesses the following learning outcomes:

• Outcome 1: Evaluate the extent to which strategic marketing decisions or business needs of a company have impacted on design of marketing research and the formulation of consumer behaviour questionnaires.

• Outcome 2: Apply the appropriate research design methods to obtain insights into the marketing research problems or opportunities.

Rubrics:

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69 Knowledge &

Understanding (20%)

Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.

Application (30%) Student applies fully relevant knowledge from the topics delivered in class.

Student applies mostly relevant knowledge from the topics delivered in class.

Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.

Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.

Critical Thinking (30%)

Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.

Student critically assesses in good ways, drawing conclusions from relevant authors and references.

Student provides some insights but stays on the surface of the topic. References may not be relevant.

Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.