For your second assignment, you will complete Part II
For your second assignment, you will complete Part II of your Business Launch Plan using the Assignment 2 template document provided in the Blackboard course. Within the template, you will complete a positioning statement, branding and marketing checklist, sales script and plan, as well as a brief customer service policy. Business Launch Plan: Part II Provide your responses to the below questions in the BUS599_Assignment 2 Template.docx document found in the Blackboard course. Positioning Statement • Input a positioning statement. Remember, a positioning statement describes the specific benefits of your product or service. It also describes how your product or service addresses your target customers’ problems better than your competitors. Marketing and Branding Checklist • What is the one thing that customers want from your product or service? • How will your business provide value to the customer? • How would you describe your brand? • What are the features of your product or service that will appeal to the target audience? • How will your marketing message convey the benefit of your product or service to potential customers? • What type of packaging will you use, and will it appeal to your target audience? (Think about how you will get your brand out there through some type of visual representation.) • What media will you use in your marketing campaign?
Adventure Works Marketing Plan
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Business
Launch Plan:
Part II
[Student Name]
Email: [Email Here]
Business: [Business or Website Here]
[Logo Name]
BUS599 Business Launch Plan: Part II
Contents Positioning Statement 2 Marketing & Branding Checklist 3 Sales/Prospecting Plan 5 Customer Service Policy ……………………………………..6
Positioning Statement
Positioning Statement: Input a positioning statement below.
Remember, a positioning statement describes the specific benefits of your product or service. It also describes how your product or service addresses your target customers’ problems better than your competitors.
Marketing & Branding Checklist
What is the one thing that customers want from your product or service?
How will your business provide value to the customer?
How would you describe your brand?
What are the features of your product or service that will appeal to the target audience?
How will your marketing message convey the benefit of your product or service to potential customers?
What type of packaging will you use, and will it appeal to your target audience? (Think about how you will get your brand out there through some type of visual representation.)
What media will you use in your marketing campaign?
Sales/Prospecting Plan
What is your sales forecast (in units and/or dollars)? For nonprofits, this would be grants, donations, etc.
Year 1:
Year 2:
Year 3:
Year 4:
Year 5:
Write a brief sales script (1 to 2 paragraphs) that you can use when speaking with potential clients (or nonprofit donors).
How many prospects (for nonprofits, this would include donors) will you contact per day (M-F)?
What days/hours will you devote to contacting prospects?
Customer Service Policy
Write a brief customer service policy statement (1 to 2 paragraphs) outlining your customer service policy.
Note: If you would like to tailor this assignment to better match your current business goals and position, please contact your professor to discuss.
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Adventure Works Marketing Plan
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Business
Launch Plan:
Part I
[Bernardre Pressley]
Email: [[email protected]]
Business: [Shiners Beauty Company]
[Beautiful Women for the World]
BUS599 Business Launch Plan: Part I
Contents
Business Background2
Business Concept3
Target Market Info 4
Business Background
Business Summary
Your business name: Identify 2 possible choices for your business name and input them below.
1. For brand recognition and identity
2. The name identifies the organizational goals
Market size: Research your industry and input the total yearly sales in dollars.
$150,000 sales per year
Market potential for your business: Input the percentage of the market you are targeting.
As an organization, we are targeting 60% of the population to purchase the products
Main competitors: Input the top 3 competitors for your business.
1. Kylie Cosmetics
2. The Body Shop
3. Adore Beauty Company
Business Concept
Unique selling proposition (USP): Describe your USP in the box below.
Remember, your USP is what sets you apart from your competitors. It is why customers would buy from you vs. them and is important for properly positioning your brand.
We will sell our products at affordable prices and deliver them for free to those who will have ordered via online platforms.
Describe your business concept/idea.
Shiners Beauty Company was born as a result of complaints from several people who used some products of one of our competitors and got disappointed. The idea of developing a Company that make organic product with less effects on the customers was implemented.
What will your product/service be used for?
Our organic products will be used for skin lightening, smoothing and facial massage and scrabbing. The products are suitable for all people irregardless of health situations and age gap.
Where are similar concepts used and sold?
Adore Beauty Company is a place anyone would find services thatb relate to ours, however, the constituents of the products differ.
Target Market Info
What places do your prospects go for recreation?
We will find our customers in recreation joints such as bars and restaurants.
Where do your prospects do their shopping?
Malls and supermarkets
Provide demographic information about your ideal customer (age, gender, income, education, etc.).
Our customers will age between 18-65 years. WE will be targeting both young and aging women. They will be the working class group earning $20,000 per month. The level of education of our customers will never be our concern since we will be offering training.
Describe your target audience needs, goals, or motivations.
Our clients will need products that assure them of safety and health. They will need products that are easily available and affordable and if our Company offers it, there will be customer loyalty hence the growth of our brand.
What is your target audience looking for in a product or service?
Products that aligns with their level of income and satisfies their needs
What can you offer them? (Think meeting their needs.)
We will offer them safe to use products that helps conserve the environment as well satisfying their needs
Note: If you would like to tailor this assignment to better match your current business goals and position, please contact your professor to discuss.
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