The Ontario Parasport Games promote public awareness of the Paralympic movement, sport and showcase Ontarios best athletes. The
This is a group project based on a bid of the 2025 Ontario Parasport Winter Games and I have to do part F of the project which is the Legacy(what′s left behind for the community). Scenario: The Ontario Parasport Games promote public awareness of the Paralympic movement, sport and showcase Ontario′s best athletes. The Ontario Parasport Games provide host communities with an opportunity to make their community’s barrier free and leave a legacy for persons with a disability in the community. The Ontario Parasport Games are an annual event held in the selected host community. Over 450 participants, including athletes, coaches/managers, support staff and officials take part in 3 days of competition amongst 10 sports. Over 150 volunteers help to bring this event together and contribute to its success.
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SPRT 256 – Sport Tourism Bid Assignment
Value – Written 30%, Peer Evaluation 5%, Peer Review 5%
Students must work in groups of 4-5 people. Due: Friday April 23rd @ 11:59PM
Students must adhere to all Faculty of Business Academic Policies, including that assignments are due at the
start of the lesson on the due date, or students will be penalized accordingly. Students are required to
confirm their host municipality and group via the google link included below. NOTE: no groups (across
all 3 sections of the program can represent the same municipality. Please ensure you review all group
selections prior to selecting a municipality.
Purpose of Assignment: To apply course material to create a successful bid for the 2025 Ontario Parasport Winter Games.
Scenario: The Ontario Parasport Games promote public awareness of the Paralympic movement, sport and showcase Ontario's best athletes. The Ontario Parasport Games provide host communities with an opportunity to make their community’s barrier free and leave a legacy for persons with a disability in the community.
The Ontario Parasport Games are an annual event held in the selected host community. Over 450 participants, including athletes, coaches/managers, support staff and officials take part in 3 days of competition amongst 10 sports. Over 150 volunteers help to bring this event together and contribute to its success. (ParaSport Ontario, 2015)
Which Municipalities are Eligible?
Any municipality in Ontario with facilities that meet the minimum bid requirements (see Bid Guidelines) are eligible.
Each group must choose a unique municipality: no duplications between groups are allowed. Decisions will be
made based on a first-come, first-serve basis when your group confirms group members & facility via the link.
Timelines for the 2025 Ontario Parasport Games Mock Bid Assignment
Task Deadline Notes
Group
Registration Mar 5th
This is your group registration, register your group via the Google
doc –
https://docs.google.com/spreadsheets/d/16MeLCbM4Cm_L1VtG
INiMU4wkc6JOsX3nvp3830sHgcI/edit?usp=sharing
*failure to register your group will result in a 10% penalty on the
written component of your assignment.
Bid Consultations W/O April 12th See booking schedule link on Blackboard.
Bid Submission
Due April 23rd
Bid Review &
Feedback April 30th
Event Dates February-March
2025
Groups are permitted to identify their preferred dates for the Games
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Steps in Project:
1. Form a group of 4-5 students
2. Reconfirm your group members and host municipality through the Google doc link by Week #7
3. Refer to the Ontario Games Bid Guidelines 2022-2025, Ontario Parasport Games Appendices & the
CSTA Sport Event Bid Template (all posted on Blackboard)
4. Complete the Bid to host the event with the following parameters (adapted from the CSTA Sport Event
Bid Template & Ontario Games Bid Guidelines 2022-2025):
A. INTRODUCTION
• Executive Summary – Identify the host city/municipality for this event, why would this community
make a great host (what differentiates you from the competition? Provide clear and compelling
reasons why you are bidding for this event)? Identify the community’s plan for the event, reason
for bidding and anticipated benefits (legacies of the event).
• All of these components will be elaborated upon throughout the bid document.
B. HOST COMMUNITY OVERVIEW
• Community Overview –
1. Provide a brief overview of the history, geographic location, population, demographics, etc of the Host Community including strengths/weaknesses/opportunities of the municipality.
2. Does the Community have a sport hosting strategy or plan?
• Event Resume –– Your event hosting resume is a key document when you apply to host events.
This shows the evaluator that you have the experience and capacity to host the event. List all past
hosting history of your community relevant to proving your ability to host an event. This list should
contain sport and no sport events.
• Community Support/Partners
1. The host community must clearly indicate what level of support exists within the community and
surrounding region to create a successful hosting environment for the event (educational
partners, private sector partners, funding partners, sport partners, etc)
2. Identify 3 groups/organizations in your community that you could partner with in the delivery of
your event,
3. For each group/organization identify why you choose the organizations and;
4. How will they help in the planning, staging, evaluation of your event (be specific).
• Transportation:
o Identify key transportation facts about your community; distance from major airport,
highways, rail, etc.
C. HOST ORGANIZING COMMITTEE OVERVIEW
• Host Organizing Committee Organization Chart (refer to sample chart in Bid Guidelines). Your
group should assign roles based on the assignment overview and sample bid chart. The
expectation is that the lead identified on the organization chart is the lead for the development of
the content of that section in the assignment.
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• Objectives & Vision – What are the community’s objectives and vision for hosting the Ontario
Parasport Games? Does it align with their current hosting strategy? If one does not exist, how
could hosting this event assist with designing a strategy? Make sure that you link your objectives
and vision to your host community or organization’s broader objectives and vision of the
community (community mission statement, strategic plan, infrastructure plan, etc).
D. FINANCE (BUDGET)
• Using the sample budget provided in the bid guidelines, develop a proposed budget for your
event.
• Proposed Budget included all anticipated revenues and expenditures. (Appendix C – Sample Ontario Games Budget;
• Potential sources of revenue generation;
• Risk Management Plan (Deficit/Surplus).
E. OPERATIONAL PLAN / SPORT TECHNICAL
• DATES: Provide the proposed dates of the event and rationale for the proposal
• SPORT PROGRAM:
1. Using the Games Ontario Bid Guidelines provided on Blackboard, list your sport program for these Games.
• HOST COMPETITION VENUES:
1. Develop a venue plan for your Games.
2. Provide a detailed description of the venue(s) required for the event’s competition, training
and warm-up requirements (as applicable – refer to the Ontario Games Bid Guidelines
for minimum hosting requirements).
3. For one of these venues, complete the CSTA Venue template.
4. Outline the details of any venue contracts that will impact the hosting of the event.
• TRANSPORTATION: 1. Provide a transportation plan for accredited Games participants from accommodations to
sport venues and ceremonies (Note: Accessible transportation must be provided for the Ontario Parasport Games);
• ACCOMMODATIONS:
1. Athletes, Coaches, Managers will reside within close proximity of one another creating an “Athletes Village” atmosphere. (University residences, close hotels etc.),
2. Identify proposed location(s) for the Athletes’ Village, including negotiated rates, number of fully and partially accessible rooms.
3. Using the Accommodation profile template on Blackboard, provide a detailed description of one of the proposed accommodations, including the details of any accommodation facilities contracts that will impact the event.
• FOOD & BEVERAGE
1. Provide a description of all of the proposed food and beverage services you will provide
for athletes, coaches and managers. This should include the details of any food and
beverage services contracts that may impact the event and a sample athlete menu.
2. All host communities are required to provide three meals per day based on the Meal Requirements and Guidelines, which can be found in Appendices.
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• PARTICIPANT SAFETY
1. Outline the protocols in place to protect participants, volunteers and spectators from an outbreak of a virus such as COVID-19.
• MARKETING & COMMUNICATIONS
1. Identify your plan to attract media and attention to raise the profile of your event.
• CEREMONIES & SPECIAL EVENTS
1. Provide an overview of the plans for the Ontario Parasport Games Opening Ceremonies
including such information as location, dates and any other preliminary details.
2. Provide an overview of the plans for the event’s Awards/Medal Ceremonies including
such information as timing, locations and any other preliminary details.
3. This section should include plans for community involvement; together will any special
events or social activities which would add a festival-like atmosphere to the hosting of the
event (think Cultural Impacts).
• VOLUNTEER PLAN 1. How will you recruit, train, screen and recognize community volunteers?
• PARTICIPANT EXPERIENCE
1. Identify 3 unique experiences that will enhance the participant experience and make these
Games memorable.
2. What unique facilities/activities/opportunities does your community have that will enhance the
participant experience?
F. LEGACY – Based on the 4 impacts identified in class (economic, social, cultural and environmental), after
the event has come and gone, what legacy will be left on the host community/organization? (List 3
potential legacies of your event) including how legacies will be managed. Ensure legacies identified are
realistic and fulfill a need within the community.
Peer Evaluation 5%
– Peer Evaluation (completed individually) – Due Friday April 23rd @ 11:59pm
o All students must evaluate all members of their group though the link posted on Blackboard o Failure to complete this evaluation will result in 0/5 for your component of this mark
Bid Review 5%
Bid Books will be posted in a folder on our class Blackboard Site, you must review a minimum of 2 Bid
Books and complete the online review form (see link on Blackboard).
Note: When completing this peer review you must comment on content from the bid and application of course
content not just highlighting bid components.
Due: Friday April 30th @ 11:59pm
5
- SPRT 256 – Sport Tourism Bid Assignment
- Value – Written 30%, Peer Evaluation 5%, Peer Review 5%
- Timelines for the 2025 Ontario Parasport Games Mock Bid Assignment
- A. INTRODUCTION
- B. HOST COMMUNITY OVERVIEW
- C. HOST ORGANIZING COMMITTEE OVERVIEW
- D. FINANCE (BUDGET)
- E. OPERATIONAL PLAN / SPORT TECHNICAL
- Bid Review 5%
,
Module #2
Impacts of Sport Tourism
Winter 2021
Evaluation Criteria
| Evaluation Criteria | Value (revised from course outline) |
| Midterm Assignment – Functional Areas | 20% |
| Book Review | 20% |
| Impacts Test – Case Study | 20% |
| Group Assignment – Part 1 (written) | 30% |
| Individual participation (written) | 5% |
| Part 2 (presentation) | N/A |
| Individual Assignment – Written | 5% |
| Total | 100% |
2
Class Objectives
Understand the range of impacts of sport tourism on a destination including:
Economic
Social
Cultural
Environmental
Today
By the end of this class you will:
Begin to understand the importance of Tourism to S&R Orgs and Canadian Communities (relevance).
Be able to define key introductory terms
Tourism
Niche tourism
Adventure tourism
Sport tourism
(Photo by Linda Mynhardt on Unsplash)
AGENDA
Introduction & Contact Information
Course outline
Evaluation procedures
Policies and procedures
Overall goals and achieving course success
Content
Important Dates – Class Switches
Monday March 1st – 1:30-3:00pm
Friday March 26th – Functional areas session
w/o April 11th – Bid prep meetings
Monday April 19th 1:30-3:00pm
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Primary characteristics of sport tourism:
An individual must travel more than 80km and/or
Stay overnight to attend, compete, or otherwise be involved in a sporting event.
Sport is the reason for travel.
SPORT TOURISM
Photo by Serena Repice Lentini on Unsplash
(CSTA, 2012)
SPORT TOURISM
(CSTA, 2018)
International
National Sport Championships/Events
Provincial/Territorial Sport Championships/Events
Community Sport Tournament/Event
TYPES OF EVENTS
(CSTA, 2004)
(FINA, 2016)
EVENT PROFILE
10
IMPACTS OF SPORT TOURISM
IMPACTS
Tourism can bring many economic and social benefits.
Tourism can only be sustainable if it is carefully managed so that potential negative effects on the host community and the environment are not permitted to outweigh the financial benefits.
Simm, USA Today
12
Economic Impact
Tourism can bring many economic and social benefits.
Tourism can only be sustainable if it is carefully managed so that potential negative effects on the host community and the environment are not permitted to outweigh the financial benefits.
Simm, USA Today
h
13
Economic Impact
(Flikr, n.d)
Economic Impact
Tourism BC (2013), (Alberta tourism, 2016)
(Photos – Wikimedia, n.d)
Economic Impact
What is it??
A financial effect that an event has on an economy
The value of a sport as a tourism generator, as well as the potential to market other business and economic opportunities.
Tourism BC (2013), (Alberta tourism, 2016)
A
16
Economic Impact
(Weisbrod & Simmonds, 2011)
Economic impact can refer to any change in the flow of money (income) in the economy of a region
Most commonly measured in terms of:
17
Direct
Economic Impact
18
Indirect
Economic Impact
19
Induced
Economic Impact
20
Sport Activity Holidays
Economic significance
Economic features of sport to rejuvenate a community
Economic features
Economic Impact
Examined in 4 ways:
Standeven & DeKonp, 1999
21
Economic Impact
Impact depends on:
Economy
Dependency of imported goods
Sophistication of existing tourism industry
Standeven & DeKonp, 1999
22
Trouble Measuring
Standeven & DeKonp, 1999
Typically absorbed into the existing tourism studies
Studies rarely ask about the purpose of the trip
Sport participation statistics only focus on residents and their activity.
Activities are grouped very broadly
23
How Do We Measure
“Our STEAM2.0 model uses standardized visitor expenditure profiles that have been developed using primary data (30,000 event-related surveys), which is then supplemented with the latest data from Statistics Canada. This spending estimate is then combined with capital and operations expenditures to produce an overall estimate of the expenditures associated with the event, which is then entered into the economic impact assessment component of the model to produce the predicted economic impact.
DISCUSSION
Economic Impact Reports
EI – How to Measure
Step 1 – Calculate Visitor Expenditure
Photo by Suhyeon Choi on Unsplash
Photo by Thomas Serer on Unsplash
Photo by Andrew Neel on Unsplash
26
EI – How to Measure
Step 2 – Calculate Organization Expenditure
(Tourism BC, 2013)
27
EI – How to Measure
Step 3 – Calculate Employment
Photo by Christina @ wocintechchat.com on Unsplash
28
EI – How to Measure
Step 4 – Multipliers
An expenditure multiplier can be applied to the total of visitor and organization expenditures that are “new money” to the community.
Simm, 2011
29
Concerns with Economic Impact
Designated Impact Region
“Displacement”
“Leakages”
(Rishe, 2011)
30
Common Errors with Economic Impact
1. Confusing economic impacts with benefits to users
2. Not clearly defining the action for which impacts are desired
3. Not defining an appropriate impact region and separating "new" dollars from outside the area from local spending.
4. Using inappropriate multipliers
(MSU, n.d.)
31
Common Errors with Economic Impact
(MSU, n.d.)
5. Mismatch between spending and visit information
6. Not margining goods that are purchased or otherwise accounting for spending that is captured by the local region
7. Not isolating tourist spending from local spending
32
Questions?
References
Standeven, J and DeKnop, P. (1999) Sports Tourism.
Weed, M. and Bull, C (2009). Sports Tourism, Participants, Policy and Providers.
Weed, M (2008). Sport and Tourism.
Zunbar, J (2004). Historical Perspectives of Sport Tourism
Images courtesy of Wikipedia Commons.
The Economic and Social Impact of Tourism Batir Mirbabayev, Malika Shagazatova – http://www.grips.ac.jp/alumni/UzbekistanTourism(2).pdf
http://www.coastlearn.org/tourism/tools_ia.html
http://traveltips.usatoday.com/positive-negative-effects-tourism-63336.html
What is an Economic Impact Analysis, Alberta Tourism, Culture & Sport. Retrieved on January 15, 2016 www.culture.alberta.ca
Author, A. A., & Author, B. B. (Date of publication). Title of article. Title of Online Periodical, volume number(issue number if available). Retrieved from
http://www.someaddress.com/full/url/
35
,
Module #2
Impacts of Sport Tourism
Winter 2021
Photo by Macau Photo Agency on Unsplash
AGENDA
Week #4
Review – Social Impacts
Cultural Impacts – Content
Questions
Photo by Macau Photo Agency on Unsplash
Class Outcomes
By the end of this class you will:
By the end of this class you will have a thorough understanding of Economic, Social, Cultural, Environmental, impacts of sport tourism on a destination
How to define and apply these terms on your impacts assignment, Bid and in industry.
REVIEW – Social Impact
https://www.abcactionnews.com/sports/super-bowl/economist-says-estimates-of-super-bowls-impact-often-exaggerated
Sean Snaith, University of Central Florida Institute for Economic Forecasting director, said he would expect this year's Super Bowl to have a 30 to 40 percent smaller economic impact than a regular year, which usually ranges between $350 million and $500 million.Jan 8, 2021
Direct –
ampa will still host thousands of league employees, media, support staff and at least a few thousand ticketholders willing to shell out five figures for a seat. Those folks will spend money somewhere.
Indirect –
x-Buc Derrick Brooks, the co-chairman of the city’s Super Bowl host committee, pointed to more than $2 million that’s come to town through various NFL community initiatives. And Rob Higgins, executive director of the Tampa Bay Sports Commission, called business surrounding the game “a shot in the arm when we need it the most.”
nd more out-of-towners in local hotels. A successful Super Bowl, Corrada said, would bring about 80 percent to 90 percent hotel bed occupancy in Hillsborough County. As of this week, the county was at 50 percent.
Induced –
Pivots – Backyard parties
https://www.tampabay.com/sports/bucs/2021/01/30/bucs-not-bucks-with-a-pandemic-super-bowl-tampa-misses-an-economic-windfall/
4
CULTURAL IMPACTS
(Canada Games Council, 2019)
5
CULTURAL IMPACTS
(Canada Games Council, 2019)
“Sport is the universal language which can connect cultures”
– Scott Russell (CBC, 2017)
6
Cultural Impacts
Sport links cultures and countries.
It can make national heritage, identity and community spirit stronger.
It helps to promote and preserve the local traditions
(Vethanayake, 2016)
7
Cultural Impacts
Local residents unite to promote their culture,
It can provide an opportunity for visitors to know foreign people and their culture
It can promote the regeneration and preservation of cultural traditions
(Vethanayake, 2016)
8
Cultural Impacts
Cultural Impacts – Events often have cultural components which encourage and allow local cultural expression and development.
It is about:
Recognizing and celebrating
Supporting & building capacity
Raising awareness and enhancing social impacts
(CSTA, n.d)
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Cultural Impacts
(CSTA, n.d)
Could include:
Indigenous culture
Other cultures within your community
Image by Free-Photos from Pixabay
11
Cultural Impacts
Sharing and Revitalizing traditions
Preserving the local traditions
Celebrating local traditions
Expanding cultural perspectives
Building capacity in cultural groups
(United Nations Environment Programme, n.d)
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How does Culture influence sport?
How does sport celebrate culture?
Fundacion Tropiicalia, n.d
How does sport celebrate culture?
Fundacion Tropiicalia, n.d
How does sport celebrate culture?
15
Fundacion Tropiicalia, n.d
How does sport celebrate culture?
16
How does sport celebrate culture?
17
How does sport celebrate culture?
“The vision is to create a simple, yet powerful image that exemplifies these experiences and speaks to what inspired the 2020 OWG athletes to reach for the podium”
(Bradford Today, 2020)
’
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In Canada
Honouring our indigenous roots
Integrate Local and First Nations Arts and Design Elements
Celebrating local cultures
19
Culture – Be Careful
20
Next Week
Environmental Impacts of Sport Tourism
Questions?
References
Gadd, C. (2017) Social Impat Analysis. Retrieved on January 20, 2020 – https://pub-calgary.escribemeetings.com/filestream.ashx?DocumentId=13430
Edmonton Sport Council(2019). Building Social Legacies. Retrieved on January 10, 2021 -https://sportforlife.ca/wp-content/uploads/2019/10/Social_Legacies_Sport_For_Life_2019-1.pdf
Weed, M. and Bull, C (2009). Sports Tourism, Participants,
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