Respond to 2 classmates and suggest 1 additional segment you believe they should consider as well as the best places to reac

Find segment in business

Respond to 2 classmates and suggest 1 additional segment you believe they should consider as well as the best places to reach them. 

· name segment by their drivers/motivations

· Analysis: Provide a detailed description of each segments 1) persona: behaviors & attitude 2) activities 3) best places or ways to reach these key segments.

https://goop.com/cinnamon-projects-4pm-incense/p/?taxon_id=1299 (链接到外部网站。)

The Free Spirit

Persona: Doesn’t care what other people think of them. Just wants to be their happiest and will not let anyone get in the way of that. 

Behaviors and attitude: Is always trying something new and can never sit still. They can have an attitude with their peers but always mean well. They are extroverted and thrive off of other people's energy, and are very open and honest. They are expressive with their personal style.

Activities: Loves new adventures, road trips, art, and making new friends. Would rather be out with friends than at home relaxing. 

Best places/ways to reach them: They can always be reached by phone or text as they are always communicating with someone.  

Product: A Map of the World coffee table book

The Health Nut

Persona: The creative friendly type who is very focused and determined with everything they do. 

Behaviors and attitude: Follows wellness influencers and takes inspiration from their posts. Aspires to live a balanced, healthy life. They have many hobbies and love to share their creative endeavors with friends and family. 

Activities: Enjoys cooking and doesn’t go out to eat a lot. Spends their free time at the farmers market shopping for new recipes or taking photos of their daily life. Likes immersing themselves in different cultures whenever possible.   

Best places/ways to reach them: You can reach them on Instagram where they are most likely posting their latest meal. 

Product: Rose Cocoa SuperLatte 

Always on Trend 

Persona: Takes inspiration from those around them and is always eager to learn. 

Behaviors and attitude: follows influencers and celebrities closely. Always trying new fashion, beauty and wellness trends. Can be impulsive with their decisions. They care deeply about how they are perceived which can affect their self esteem.   

Activities: Likes shopping, uses social media frequently, goes to many concerts, and posts their everyday life on Instagram and TikTok.  

Best places/ways to reach them: You can reach them on virtually any social media platform as they are always active on them. 

Product: Rose Quartz Soothing Face Massage Roller

Always Affluent 

Persona: The classy confident customer who has always lived an affluent lifestyle and appreciates the finer things in life. 

Behaviors and attitude: Doesn’t settle for anything low quality. Is particular about purchases, relationships, and experiences. They know what they desire in life and will spend what it takes to get there. They work hard to create the life they want. 

Activities: Travels first class to exotic locations, has a membership to Equinox, goes to expensive restaurants frequently, and indulges in self care to always look their best. 

Best places/ways to reach them: You can reach them by phone, where sometimes you might reach their assistant.  

Product: Flicker Necklace

2. Company: Balenciaga 

· Describe five 'Target Segments' for your Assigned Company – name them by their drivers/motivations

1. Trendy Shoppers- Shop for the trendiest and most popular items from the brand often only the shoes or sweatshirts, has no knowledge of the actual brand structure or brand mission

2. Collector- The collector holds the brand in high regards, spending each paycheck on some new clothes, thinks runway pieces are the holy grail and enjoyed the Simpsons collab

3. Stylist- The stylist shopper buys a few pieces here and there to mix and match looks, often buying high ticket items but only one or two per season.

4. Friend- the friend shopper is somebody who goes in with their friend who is possibly a trendy shopper or a collector, these friend shoppers often just browse, and occasionally purchase a hat/ sweater/ or small goods to feel a part of the crowd. 

5. Rich Parent- the rich parent goes in to purchase the item with the most amount of branding on it for their highschool/ middle school kids so they can flex on their peers. 

· Analysis: Provide a detailed description of each segments 1) persona: behaviors & attitude 2) activities 3) best places or ways to reach these key segments.

1)Trendy Shopper – often scrolling instagram “#hype” for inspiration, in 2016 was wearing only supreme and bape, enjoys spending money and being viewed by others as rich and stylish. Often going out to clubs or playing video games like Fortnite or call of duty with their friends. Best way to reach this customer would be via online advertisements on instagram, or a good way to reach them was via the collabs Balenciaga has done with video game companies like Fortnite and Playstation.  

2)Collector- this segment often has a god complex, they feel like they are the highest ranking member of the fashion society due to their expensive and extensive collection of clothing. This consumer often clubs in dense cities, Often spending absurd amounts of money on everything. More activities this segment would be found doing are photoshoots, and selling/ marketing of their collected clothes. Best way to reach this key segment would be via Instagram, Twitter, and via direct emails as this is a usual customer their email could be taken and used to send newsletters and info on the brand. 

3)Stylist- The stylist segment would be a entrepreneurial type, by using the clothes they purchase to generate their own revenue they are able to invest more of their personal capital into high end clothes like Balenciaga, this segment is one to go out a-lot to refresh and make new connections for their line of work. Often a confident individual,  very deep into the fashion industry, this customer spends most of their time working (finding clothes), shopping, as well as doing photoshoots, video shoots, or styling for appearances. Can be reached via emails, social media, and through direct messages if desired. 

4)Friend- The friend segment is not a major segment but one that should be accounted for. This customer only comes in with a friend or partner to provide support while other segments shop. Although this customer does make small purchases to feel a part of the group. This segment can be found at restaurants going out to brunches, and dinners with friends, often at sports games or complete opposite and playing video games all day. Ways to reach this segment would be via instagram ads as well as their friends, their friends would be their primary source for information regarding the brand. 

5)Rich parent- The rich parent has no clue about the brand, besides the price point. The rich parent believes by buying their already spoiled child expensive and trendy clothes it will make them happier and like the parent more. This Segment relies on Instagram trends and influencers to show what is popular so it can be purchased from the store. This segment is often an in store shopper, often going around rodeo drive shopping at all the high end stores. 

· Detail a product/offering from your assigned company that appeals to each segment you have listed. 

1)  Trendy Shopper- Balenciaga Triple S sneakers/ Dad shoe sneakers. These being the trendiest and most noticeable item from Balenciaga, makes the trendy shopper gravitate to this item.

2) The collector- likely to purchase and enjoy pieces shown on the runway, or pieces that were a part of the Simpsons episode such as the iconic Parka Jackets.

3) The Stylist- Would pick out and purchase the Balenciaga X Croc boots, and or one of the few distressed Balenciaga Denim Jeans.

4)Friend- For the friend shopper they would pick out the Balenciaga slim card holder,  baseball cap, a phone case, or simple t-shirt. 

5)Rich Parents- almost always this segment picks out the all over print knit sweater. This iconic sweater has the Balenciaga word logo all over and it comes in many different color ways, offering every member within the segment something to enjoy. 

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