Branding your company Your first task will be to name your new company. Because your company name may influence its image, m

4/11/2020 Module 3: Research Synthesis and Memo- Total of 25 pts

https://asu.instructure.com/courses/49950/assignments/1183303?module_item_id=3007828 1/3

Module 3: Research Synthesis and Memo- Total of 25 pts

Due Mar 27 by 11:59pm Points 25 Submitting a text entry box or a file upload

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This assignment has two parts – Research (10 pts.) and Memo (15 pts.)

Research and Memo (Total 25 pts) Two Steps:

1. Conduct research and write a synthesis including APA formatted sources 2. Write a memo using your research.

You will submit one document to include a 1 – 2 page research synthesis followed by a separate, 1-2 page memo correspondence.

Research Synthesis Prior to writing this memo, conduct research about WebEx: what it is, how it is used by businesses for communication. Submit a 1-2 page synthesis of your research with sources cited (in-text and reference list) using APA style. Wikipedia is not a reference. Use APA format style with the research synthesis (do not use memo-head/letterhead with your synthesis).

Memo Objective: Write a memo to your employees informing them that you have decided to implement WebEx for internal communication. WebEx will be used so that employees can communicate more quickly via online meetings and easily. Explain your rationale, implementation strategy and timing. Acknowledge counter viewpoints and respond to those concerns while expressing confidence (use your research vs opinion) in your decision.

Refer to memo format on Pages 162 and 561 and Pages 93 – 98 to refresh your memory on audience analysis. View the How to Write a Memo Video Short. Use your newly created company memo-head and logo for this assignment. A copy of the memo grading rubric can be found here.

TWC 347

Memo Rubric

Criteria Formative Developing Competent Mature Exemplary

Context Addresses the audience’s

Lacks language that addresses

Overall the document does not

Language generally addresses

Addresses the audience’s

Speaks explicitly to the audience’s

4/11/2020 Module 3: Research Synthesis and Memo- Total of 25 pts

https://asu.instructure.com/courses/49950/assignments/1183303?module_item_id=3007828 2/3

needs and expectations; conveys the topic’s relevance to the audience

audience’s needs and expectations and that conveys the topic’s relevance to them

address the audience’s needs and expectations or convey the relevance of the topic to them

the audience’s needs and expectations and the relevance of the topic to them, but could do so with greater specificity

needs and expectations well; explains with specificity the relevance of the topic to them

needs and expectations; explains with specificity the relevance of the topic to them; anticipates their questions

Content

Thoroughly answers the questions in the assignment

Concludes with a show of goodwill

Missing basic information audience must have; significant points of assigned information are missing; closing does not connect with reader

Covers minor points of the assignment; needs further development for remaining points of information; closing needs greater goodwill and a forward look

Covers the main points of the assignment; could address other issues related to audience situation; general closing, but could create greater goodwill and forward look

Addresses all main points and some additional areas important to audience; closing creates goodwill

Provides all information required and additional information is relevant to the audience; closing creates goodwill, is forward looking, and cements a positive relationship with the audience

Organization

Orders information effectively for audience’s understanding

Groups topics into coherent paragraphs

Paragraphs lack effective order or coherence; paragraphs mix topics

Paragraphs mainly lack an effective order; paragraphs often mix topics

Effective order used with most paragraphs; some paragraphs mix topics

Paragraphs are effectively ordered; paragraphs are mainly coherent

Paragraphs are optimally ordered for audience’s understanding and retrieval of information; paragraphs are coherent

Style States ideas clearly and concisely

Employs correct grammar

Avoids biased language (builds goodwill with the audience)

Lacks clarity throughout; numerous and various types of errors in grammar; wordy throughout; uses language that will break goodwill

Some paragraphs are unclear; sections are wordy and need correction in grammar; some language may break goodwill

Paragraphs are generally clear and concise; a few grammar errors; some goodwill with the audience is built

Paragraphs are mostly clear and concise; grammar is correct; strong goodwill is built

Paragraphs are maximally clear and concise; grammar is correct and elegant; strong goodwill is built

4/11/2020 Module 3: Research Synthesis and Memo- Total of 25 pts

https://asu.instructure.com/courses/49950/assignments/1183303?module_item_id=3007828 3/3

Delivery

Follows the memo format correctly

Uses correct spelling, punctuation, and capitalization

Employs professional document design (e.g., set on one page, uses white space, uses headings)

Follows APA format

Does not follow memo format; lacks basic proofreading; design makes finding information difficult; document design lacks professional characteristics; No attempt is made to follow APA formatting

Follows memo format but with errors; contains multiple proofreading errors; lacks some characteristics of professional document design; APA formatting is not clearly followed

Follows memo (not email) format; contains some proofreading errors; document design is mainly professional and usable; APA formatting is followed but with errors

Follows memo (not email) format; careful proofreading is evident, though an error may be present; document design is professional and usable overall; APA formatting is mostly followed correctly

Follows memo (not email) format; very careful proofreading is evident; document design conveys professionalism and creates usability; APA formatting is followed correctly

4/11/2020 Module 2: Branding Exercise

https://asu.instructure.com/courses/49950/assignments/1183302?module_item_id=3007824 1/1

Module 2: Branding Exercise

Due Mar 25 by 11:59pm Points 20 Submitting a file upload

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Short Exercise #1: Branding your company (20 pts) Your first task will be to name your new company. Because your company name may influence its image, marketability, and the design of your logo and stationery, you should give the name careful thought.

To build an identity, create an original (created) logo and the letterhead to be used as company stationery. Logos and letterhead are important because they project your company's image to your customers and to other internal and external stakeholders. The image you project through your company name and branding impacts your credibility, so give careful thought to how you want others to perceive you and the company you own. Be sure to view The Five Principles of Design video short before you begin your logo design. Apply these principles and discuss how they were applied to your logo creation in your one page explanation assignment (see below).

If you need to download a design program or need to get familiar with one, here are some choices:

You can download free design software such as GIMP or SVGedit from the internet.

Or, you could use a design program installed on some OSs such as Corel Draw or Paint.

Submit:

1. Sample stationery with your company name, contact information, and logo 2. A one page explanation of why you selected the design for your logo and stationery and how you

believe it projects the image you want. Use Chapter 9 (Pages 222-228) and The Five Principles of Design to help you explain why you selected any visuals or other design elements you used.

And remember, for the remainder of your assignments, you will use your company's stationery as appropriate.