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January 16, 2022

Define the Internet of Things (IoT) and analyze how this technology has changed the marketing landscape with respect to its effects on consumers and their lives

General Questions

Question 1: Define the Internet of Things (IoT) and analyze how this technology has changed the marketing landscape with respect to its effects on consumers and their lives.

Question 2: In McKinsey’s article, “Building a marketing organization that drives growth today,” the authors present five shifts that have redefined the modern marketing landscape. Select a company and offer relevant examples to capture each of these shifts.

Note:

Follow APA guidelines and cite at least 2 resources to support your discussions; be sure to include a reference section at the end of your post.

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