Describe and analyze the marketing strategy and the e-commerce platform of the company
1. Content suggestions:
(3-5 pages) Describe the company’s marketing communications strategy, but focus on digital marketing communication channels. You can find an explanation about the marketing communications channels here. This chapter gives a good overview about traditional marketing communication channels (your paper shouldn’t include more than 2 pages about traditional marketing communication channels), but it doesn’t cover all of the digital marketing communiation channels. For more information about digital marketing communication channels, please refer to the slides of our marketing communications lecture.
The company we choose is Walmart. My part is describe 1. Email marketing 2. App. 3. Search engine marketing
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