Presentation to New Hampshire Microbrewery Stakeholders
Order Instructions
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Focus
Competency
In this project, you will demonstrate your mastery of the following competency:
Balance competing priorities in making decisions for your team that support organizational goals
Scenario
New Hampshire Microbrewery logoThere is no decision that we can make that doesn’t come with some sort of balance or sacrifice.
—Simon Sinek
You are the brewmaster for the New Hampshire Microbrewery (NHM). Instead of focusing on alcoholic beverages, NHM focuses on the earthy and refreshing tastes of nonalcoholic carbonated beverages such as root beer, birch beer, and ginger beer. The business began in 2015 and is profitable as of last year. NHM has decided to purchase new bottling equipment in order to replace the older machinery it inherited from the previous brewery. Like most decisions, this has the “green light” but is stuck in disagreement—everybody has different priorities! The board of directors wants to ensure that the decision made is highly ethical and takes into consideration the larger question: “What is the right thing to do?” Of course, it is sometimes impossible to make a decision that every stakeholder group thinks is right.
The owner knows your level of expertise in business decision-making and has asked you to decide which bottling equipment to purchase; in the short-term, this potentially impacts your team the most. In your decision, you will need to consider your organizational goals as well as the impact on all stakeholders. You’ve already gathered the needed information on the different options for bottling equipment; all that is left is balancing the priorities.
A man oversees a conveyor belt carrying many glass bottles.
Directions
New Hampshire Microbrewery’s owner, Eli Hopps, is facing a dilemma and has put the decision making in your hands. He wants you to create a presentation for the stakeholder groups of NHM that outlines both the final decision and how you came to that as the best option.
All of the stakeholders think they intuitively understand what’s best for the company. However, you know you need to process the information—both their beliefs and data about the options—more objectively by using a good decision-making framework. Select a decision-making strategy or model and use it as a framework to guide your thought process in approaching the decision. You may use the provided framework or one of your own from the list of strategies.
Identify the model.
Gather the information.
Apply the model to make the best decision.
Now that you have your decision, it’s time to think about convincing the stakeholders by making your process transparent. Create a presentation for your decision. A template is provided for you, or you may use one of your own choice.
Think about how you will use the information in the slides to communicate your message. Remember all stakeholders will be in the same room, so some people may react positively and others negatively to the same piece of information.
Consider how the speaker notes can help you reinforce or support your message or clarify key points.
Regardless of people’s individual desires, they always accept decisions firmly rooted in the organization’s goals; thus, explain how your decision furthers NHM’s organizational goals.
Specify which goals it upholds.
Note any goals it may seem to undercut, and explain your thinking.
Because some stakeholders may be slightly disgruntled by the decision you make, it’s important to clearly outline the decision-making process you engaged in to find the optimal choice.
Explain why you chose the particular decision-making model you used.
Walk through each stage of the process and how you came to each smaller conclusion.
Part of a convincing stakeholders is showing them that you have heard their concerns and that you take them seriously. By initially gathering data, you have already done a piece of that. The last piece is to be transparent about the potential impact of the decision for your audience.
Specify which stakeholders may be impacted negatively, and speak to what could be done, if anything, to mitigate those consequences.
Justify how this decision supports and continues to position NHM as an ethical company.
Specify which stakeholders may be impacted negatively, and speak to what could be done, if anything, to mitigate those consequences.
What to Submit
Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:
Presentation to New Hampshire Microbrewery Stakeholders
This presentation should be 7 to 15 slides in length and should clarify the input you gathered, describe the decision-making process you followed, and present the final decision in a persuasive manner.
The template will provide you with the structure to complete this task without focusing on the format of the presentation. Use of this template is optional, and modifications (e.g., color, addition of slides) are welcome.
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