What is the WTTC’s blueprint for new tourism?
Week 6: Case Study 3
START ASSIGNMENT
Site Names: The World Travel and Tourism Council and Hospitality Net
URLs:
www.wttc.org (http://www.wttc.org)
https://www.hospitalitynet.org/news/4017301.html
(https://www.hospitalitynet.org/news/4017301.html)
Background Information
The World Travel and Tourism Council (WTTC) is the forum for global business leaders, comprising the presidents, chairs, and CEOs of 100 of the world’s foremost companies. It is the only body representing the private sector in all parts of the travel and tourism industry worldwide. WTTC’s mission is to raise awareness of the full economic impact of the world’s largest generator of wealth and jobs: travel and tourism. Governments are encouraged to unlock the industry’s potential by adopting the council’s policy framework for sustainable tourism development.
Instructions
Visit the websites indicated for each question and thoroughly answer the following questions.
1. What is the WTTC’s blueprint for new tourism? What are the three strategic priorities included in
the blueprint? (For this question, visit Hospitality Net website, link provided above.)
2. The WTTC produces an annual review of travel and tourism every year for its readers. Find the
most recent edition and offer a one to two page synopsis of the WTTC predictions for global travel
and tourism. Please highlight the key world regions that are expecting major changes. (For this
question, visit The World Travel and Tourism Council website, link provided above.)
The suggested length of your paper should be three to five pages, including a cover page, and APA
source citations are required (in-text and on a separate reference page).
Don’t forget to submit your assignment.
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