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August 15, 2021

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General Questions

Pay a visit to your local supermarket. Walk around the store, observing how the grocery industry/supermarket chain uses (Place, Price, Product and Production) to sell groceries. You may want to take notes about your observations. Write an analysis of how the Four Ps are used to market grocery products and services. At the end of the analysis, answer the following question: “Is the marketing of groceries really different from marketing a public health service, program or policy?” If so, how? If not, why not?

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