Business assessment
1. Analyze your companys market and financial performance from the simulation during the past three quarters (Q1Q3) as shown in the cumulative balanced scorecard and either the market share or sales performance report provided in the business simulation by doing the following:
a. Explain two decisions that have affected past market performance.
b. Explain two decisions that have affected past financial performance.
2. Complete a SWOT analysis and include the resulting chart.
a. Discuss your companys greatest strength and biggest weakness.
b. Discuss your companys best opportunity and greatest threat.
3. Explain each of the following company strategies for the next three quarters (Q4Q6) based on past performance in the simulation:
marketing strategy
sales channel strategy
human resource strategy
manufacturing strategy
financial strategy
a. Discuss two potential benefits that the strategies will yield for your company in the next three quarters of the business.
4. Select two strategies from the following list. Recommend at least two actionable steps for each strategy for the next three quarters (Q4Q6) using the tactical plan you created:
marketing strategy
sales channel strategy
human resource strategy
manufacturing strategy
financial strategy
SCENARIO:******************
You are the owner of a start-up business that creates 3D-printed, carbon fiber bicycles. Up through the businesss third quarter (Q3), you have used your own money to fund the business. The business model shows promise, but you are now seeking an additional 2.5 million in equity funding to execute your business plan. You will create and deliver a multimedia presentation that showcases your business plan to potential investors and illustrates how the additional funding will be used and will provide a return to your investors.
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