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In this scenario, you have been tasked with constructing a short speech that will need to be delivered to stakeholders of two separate organizations dueto the planning of an upcoming merger between them. The speech will be delivered by the President/CEO of the AT&T organization to top-tier executives andupper management team members from AT&T and COM WORLD. It will be offered in efforts to promote upper level buy-in and support for the decision to enacta corporate merger and acquisition of COM WORLD. The corporate merger will be officially announced in the coming weeks. However, there is muchdissention among executives, management team members, and employees at both organizations as rumors of the merger have been swirling for approximatelythree months. There is strong concern at AT&T that the successful AT&T organization will be acquiring a less than successful company and assuming theliabilities of the acquired company. COM WORLD executives are concerned for the welfare and future of their employees and the loss of the COM WORLD brand.The speech is to inform all parties that the acquisition is a positive move and is created to prove strength in assets, privileges, customer base, and buying power.In addition, you are to ensure all leaders that while the COM WORLD organization will be acquired and its identity dissolved, plans are to retain all employees atboth organizations at this time. There are no immediate plans to eliminate jobs at either organization. Rebranding the COM WORLD services as part of AT&Tshould elevate COM WORLDs less than successful image and help to retain disgruntled customers. The merger will provide uniformity in advertising andmarketing opportunities and increase buying power, employee knowledge, and services. Your goal is to create a speech that will create a positive vibe, dispelrumors, and promote buy-in. The speech will be followed with a Q/A session from executives and upper management team members on both sides of themerger. Therefore, your ability to create a speech that delivers this news in a positive manner is essential.Consider the following critical elements as you create your speech:
– What supplemental resources have you included to support the claim made in your speech?
– Describe the two organizations and examples of strategic communication used for each
– Did you rehearse your speech aloud to ensure it lasts between three to five minutes?
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