Starting with the formatting please go into the format guidelines and adjust margins, font and font size to those requested. It should be single space as well. The table of contents needs to included along with page numbers for the final submission.
Your references need to be much more extensive and should include a sources not just from Host. If not your analysis is telling them what they already know.
A difficulty in giving you a lot more feedback is that you have not included any appendices.
As per the guidelines, rubric and table of contents appendices material is required. An analysis paper requires documentation/data upon which you base you narrative analysis.
What I am reading is a research paper where you are merely restating what others have said.
Please review the materials provided for a clearer understanding of what an analysis paper is and how it should be written.
While IA1 correctly identified the industry segment for your company. This section needs documentation outside of HOST that speaks to lodging segment. Data from the company is not presenting that overview. Please contact the hospitality librarian if you need assistance locating both Industry and Company data bases. See table of contents for the appropriate headings which need to be included in the body of the paper. You need both depth and documentation for this section. Obtaining the documentation and analyzing it will give you the depth.
The same hold true for Company Size and Growth, again no documentation upon which you are basing your narrative.
Company Profitability needs to clearly address Price factors and product segmentation and needs documentation. You have not included these sections.
Your company mission, etc (you have not included this yet) should be in an appendix. The narrative analysis of that is what should be in the body of the paper (a more in depth but third person version of last week’s discussion). For example, as evidenced by their actions the company is meeting or not meeting their vision, etc.
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