Apply what you learned in your

Criteria

Exemplary

Proficient

Developing

Emerging

Product/Service, Management Plan, Marketing Plan

40

There is strong evidence and detail that connects the management and marketing plans to the products and services that are to be offered, and how the people will be trained and ready to move the product or service to the customer. There is a clear, easy to understand flow to the work. This assignment builds on Assignment 1 & 2.

32

There is evidence and detail that connects the management plan to the products and services that are to be offered, and how the people will be trained and ready to move the product or service to the customer. There is a a flow to the work. This assignment builds on Assignment 1 & 2.

28

There is some evidence that connects the management plan to the products and services that are to be offered, and it is somewhat clear how the people will be trained and ready to move the product or service to the customer. some flow to the work. This assignment builds somewhat closely on Assignment 1 & 2.

24

There is little evidence on how the people will provide the goods or services to the consumer. There is a lack of clarity about the viability of the new venture and how the management plan will serve the mission and vision or the consumer. The paper is full of opinion and could have been written before taking the core classes in the MBA.

Application

(Theory to Practice)

(20% of total)

30

There are citations from the following text books in the paper: MKTU 605, ACCU 602 and BUSU 620 classes. The concepts in the textbook and other graduate sources are clearly applied to the innovation using creative and interesting writing.

24

There are citations from the following text books in the paper: BUSU 630, HRCU 645, and OLCU 615 classes The concepts in the textbook and other graduate sources are clearly applied to the innovation.

21

There are citations from the following text books in the paper: BUSU 630, HRCU 645, and OLCU 615 classes, but they are used as glossary terms rather than application. This means that concepts (like innovation) are described using the textbook, but not applied.

18

There is little evidence that research was performed. There is a lack of clarity about how key concepts from core classes are applied. The paper is full of opinion and could have been written before taking the core classes in the MBA.

Critical Analysis

(20% of total)

10

Consistently employs critical analysis in discussing the issue(s). Effectively synthesizes and integrates data to draw valid conclusions, identify options, and make specific recommendations.

8

Fairly consistently employs critical analysis in discussing the issue(s). Fairly effectively integrates data to draw valid conclusions, identify options, and make recommendations..

7

Somewhat employs critical analysis in discussing the issue(s). . Somewhat uses data to draw somewhat valid conclusions and make general recommendations. May not identify options

6

Limited if any critical analysis in discussing the issue(s). Limited if any use data findings to draw conclusions, identify options and/or make recommendations.

APA and Sources

(10% of total)

10

Uses at least ten sources scholarly sources including the text books. Accurately adhere to APA standards; reference page and citations are correct. All sources listed in References are cited in paper

8

Uses at least eight scholarly sources. Adheres to APA standards; reference page and citations are correct with minor (1-3) errors. All sources listed in References are cited in paper

7

Uses at least six scholarly sources. APA standards are somewhat followed; the work of others is cited but with numerous (4 – 7) errors. Sources listed in References and citations may not match

6

Uses less than five scholarly sources. Limited adherence to APA standards in the paper and Reference page; work of others may be cited but with multiple (8+) errors. Sources listed in References and citations do not match

Writing Mechanics

(15% of total)

10

The paper is logical and well-written; spelling, grammar and punctuation are accurate. Paper is the required length of content, and includes correctly prepared title page.

8

The paper is logical and well-written but with minor (1 – 3) errors in spelling, grammar and/or punctuation. The content may be 5% too long or short; includes a correctly prepared title page.

7

The paper is somewhat logical and well-written but with several (4 – 7) errors in spelling, grammar and/or punctuation. The content may be 10% too long or short, and may not include a correctly prepared title page

6

The paper lacks clarity and may be confusing with numerous (8+) errors in spelling, grammar and/or punctuation. The content may be 15% too long or short, and may not include a title page