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February 16, 2026

A mid-sized apparel brand wants to understand customer satisfaction with its online shopping experience

Step 1: Review the Research Scenario
Use the following scenario:

Scenario:
A mid-sized apparel brand wants to understand customer satisfaction with its online shopping experience. The company plans to use a survey to inform website improvements and marketing strategy. The target audience includes recent customers who made a purchase within the last 6 months. The research budget is limited, and results are needed within four weeks.
Step 2: Design the Sampling Plan
Create a sampling blueprint presentation that includes the following components:

Target Population
Clearly define who the study aims to represent.
Sampling Frame
Identify how participants will be accessed (e.g., customer email list, app users, panel).
Sampling Method
Choose an appropriate sampling method (e.g., random, stratified, convenience).
Briefly explain why this method fits the research goal.
Sample Size Recommendation
Recommend a sample size.
Justify your decision using factors such as confidence, feasibility, and cost.
Tradeoffs & Limitations
Identify at least one tradeoff or limitation of your sampling approach.
Cite a minimum of 3 APA formatted sources that support your ideas.
Deliverable

4-6 slide presentation
3 APA formatted sources

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