Prepare a strategic plan based on the organization you selected in Week 1

Course Objective: Develop the skills to assess the success of the plan.

· Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses.

· Demonstrate how to build a competitive advantage through functional level strategy

Prompt:

Prepare a strategic plan based on the organization you selected in Week 1, that contains the following sections (several of which have already been covered in the Week 4 Mid-Term Essay):

· Executive Summary

· Company Overview

· Company History

· Vision & Mission Statements

· Management Team (roles & responsibilities)

· Products and/or Services

· SWOT Analysis

· Recommended action resulting from SWOT Analysis

· Competition

· Operations

· Financial Outlook (financial predictors)

· Strategies

· Conclusion

Instructions:

· Do not submit this assignment until after you have received feedback for Part 1 of the Strategic Plan from Week 4, in case any modifications are needed for the sections that are included within Part 1.

· Paper must be written in 7th Edition APA format using headers, headings, in-text references, reference page, 1′ margins ( use provided template)

· Make sure you use adequate, credible and reliable APA source citations to support your work.

· This strategic plan will incorporate what you have learned over the past 7 weeks. It is the full version that includes all sections, including those you previously completed for Part 1 in Week 4. You can modify the content of the sections you previously completed for Part 1 based on any feedback you may have received for that assignment, as well as any additional insight you may have gained since that assignment.

· This is to be a practical paper, so the focus should not be on theoretical aspects, but rather on aspects that are specific to your chosen company.

· You may review the sample strategic plans shared in the resource section and use them as a guide in developing your strategic plan. Submittals of assignments/papers to previous courses are not accepted.

· Review the example listed below prior to submittal. DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE.

Important Notes:

· You must include a minimum of 10 sources and at least 5 must be from a peer-reviewed source (library/journal articles)

· Your paper should be in essay format, not bulleted format.

· Minimum 12 full pages of content (Word Document only no PDFs accepted) of strategic material (does not include cover page, executive summary nor reference pages); DO NOT GO OVER 14 pages of actual CONTENT (max content).

· All charts, graphs and pictures are to go in appendix (not a substitute for content).

· Once you submit your document to the assignment folder it will automatically be loaded to TURNITIN.COM within the course. Given that this submission will include content from the previously submitted Part 1 from Week 4, the match percentage may be high. As long as the matches are to your own original work, there will be no issue.

· Due Day 7, Week 8 by 11:59 pm ET.

· READ AND UNDERSTAND WHAT CHEATING/PLAGIARISM/ACADEMIC DISHONESTY ENTAILS: Prohibited Student Conduct | Student Handbook American Public University (apus.edu)

Please make sure you review the below links on what constitutes a paragraph, when to use a comma and the use of 1st person PRIOR to submitting your week one written assignment:

· APA 7th Edition

References

Brahma, S., & Economou, F. (2024). CEO power and corporate strategies: a review of the literature. Review of Quantitative Finance and Accounting, 62(3), 1069-1143. https://doi.org/10.1007/s11156-023-01231-7

Li, F., Ruijs, N., & Lu, Y. (2023). Ethics & AI: A Systematic Review on Ethical Concerns and Related Strategies for Designing with AI in Healthcare. Ai, 4(1), 28. https://doi.org/10.3390/ai4010003

Norton, L. W. (2025). Artificial intelligence and organizational strategy: Ethical and governance implications. Consulting Psychology Journal, 77(2), 131-141. https://doi.org/10.1037/cpb0000280

Lam, L., Nguyen, P., Le, N., & Tran, K. (2021). The Relation among Organizational Culture, Knowledge Management, and Innovation Capability: Its Implication for Open Innovation. Journal of Open Innovation : Technology, Market, and Complexity, 7(1), 66. https://doi.org/10.3390/joitmc7010066

Xu, S., & Ma, P. (2022). CEOs’ Poverty Experience and Corporate Social Responsibility: Are CEOs Who Have Experienced Poverty More Generous?: JBE. Journal of Business Ethics, 180(2), 747-776. https://doi.org/10.1007/s10551-021-04899-w

Week 1(Organization selected in week

The for-profit organization I previously worked for was Nike. Nike was founded in 1964 and is based in the surrounding region of Beaverton, Oregon.

The four components of the balanced scorecard would apply as follows:

Financial Perspective: NIKE Incorporated has over $51 billion in revenue and is the largest supplier of athletic equipment, shoes and apparel.

Customer Perspective: Nike consumers are continuously seeking athletic apparel due to Nikes creativity and modern innovation. Nike’s sports equipment and sneakers are outstanding in terms of comfort, durability and performance.

Internal Business Processes Perspective: Nike’s internal strengths are its brand equity, Research & Development spending, and its digital platform. Threats include Under Armour, Puma, Reebok and Adidas.

Learning and Growth Perspective: Nike has insisted that offering solutions, and not symbols, should be the target for sustainability in buying power. In addition, diversifying and expanding into categories such as digital fitness and health technology.

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