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November 26, 2025

Identify and describe the main strategic mistakes and cultural misalignments that contributed to the company’s challenges.

Please, analyze the following case study to identify strategic and cultural mistakes, evaluate expert recommendations, and propose a viable recovery plan for the company.

Instructions:

Case Review:

Read the case study PeopleExpress: Can Don Burr Go Back to the Future?

Analysis Tasks:

Identify and describe the main strategic mistakes and cultural misalignments that contributed to the company’s challenges.
Evaluate the recommendations provided by experts within or outside the case context.
Develop a recovery plan that addresses both the strategic and cultural aspects, ensuring sustainability.
Deliverables:

Written Report: 4–5 pages, APA format, including citations and references.

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