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October 17, 2025

Your best friend owns a small children’s clothing store located in the downtown area of a community of 50,000 citizens

Real World example

Your best friend owns a small children’s clothing store located in the downtown area of a community of 50,000 citizens. The business has been slow the past year due to the construction of several new strip malls and a new Walmart store (Increased competition). She discovered you were taking an online marketing class and asked for your advice for ideas to increase her sales (She owns her present building and will not relocate her business, even though the downtown area is losing stores to the new strip malls). What would you tell her based on what you have learned in this course?

Research

Research small business marketing and low-cost promotional strategies

Discuss

· What advice would you offer your friend?

· What low-cost strategies could she employ to help stay competitive?

· Share your ideas on how small businesses can compete when larger businesses come to town.

What Is a Target Market (And How to Find Yours)

https://www.inc.com/jeff-haden/how-to-write-a-great-business-plan-competitive-analysis.html

https://smallbusiness.chron.com/sales-personality-mean-20021.html

Harris, L., & Rae, A. (2009). Social networks: the future of marketing for small business. The Journal of Business Strategy, 30(5), 24-31. https://doi.org/10.1108/02756660910987581

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