External Environmental Assessment

This is an assessment of the external environment affecting a healthcare organization selected by the student. Purpose: To develop skills for understanding the environmental relationships between various health organizations and their stakeholders and prepare a report on the external environmental factors that affect a healthcare organization’s delivery of care and marketing. Select a health care provider organization, preferably a hospital or physician group practice. Conduct an external environmental assessment for the organization. Be sure the assessment covers the business, demographic, ethnocultural, political, and regulatory issues. Include a diagram showing the environmental forces you have identified and the interrelationships among them and with the organization. When you have completed the assessment, make a note of at least five apparent threats that are facing the organization as well as at least five opportunities. Write a 3 to 5 page paper and discuss the following: With multiple references and in text citations.

· What sources of data did you use and why?

· What are the business, demographic, ethnocultural, political, and regulatory issues.

· Type of strategic planning tools to understand and analyze the data.

· What actions would you recommend?