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August 10, 2025

XYZ Company has now decided to rework its marketing and production strategies to increase market share and reduce overall costs

XYZ Company has now decided to rework its marketing and production strategies to increase market share and reduce overall costs. Since you oversee marketing and operations, top leadership has requested that you lead a discussion with the Board of Directors focusing on a new marketing and production strategy. In your discussion, examine one topic from each of the two following bullets:

· Market segmentation, channels of distribution and logistics, or supply chain management

· Operations and Production considerations include quality management ideas, quality improvement ideas, project management ideas regarding operations, or the overall new marketing/production strategy.

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