Unit 2_MT434_Discussion response

13604Respond or elaborate on the response below:

Customer Service in Logistics

The main benefit of choosing service as a logistics strategy is that it helps build a strong and loyal connection between companies and their customers. When customers service is well-managed, it can make customers more satisfied even during uncertain times. This trust can increase repeat business and improve the overall performance of the supply chain (Tilokavichai et al., 2012). It also allows companies to better meet customer needs and adapt to changes.

Disadvantages of Customer Service Logistics

Yes, while focusing on customer service is important, it also has some drawbacks. For example, it can increase costs because companies need to be more flexible, carry more inventory, and have faster delivery systems. These actions can make the supply chain more complex and harder to manage. Sometimes, trying to meet all customer demands can hurt profit if not balanced properly (Madhani, 2021).

FedEx Customer Service Strategy

FedEx is a real example of a logistics company that focuses strongly on customer service. According to Pudasaini (n.d.), FedEx uses advanced technology, like tracking systems and real-time updates, to give customers full visibility of their shipments. They make fast deliveries and even offer personalized services. This shows that customer satisfaction is at the center of their business. I think FedEx is doing great job because they make it easy for people and businesses to rely on them. Their focus on service helps them stand out from other logistics companies.

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