MGT215 Sect1 Customer Relationship Management Module 1 Assignment
Write a 750-1,000 word essay addressing each of the following points/questions. Be sure to completely address the assignment requirements. Separate each section in your paper with a clear heading that allows your professor to know which bullet you are addressing in that section of your paper. Support your ideas with at least two (2) citations in your essay. Make sure to reference the citations using the APA writing style for the essay. The cover page and reference page do not count toward the minimum word amount.
For this assignment, you need to go to the Aspen Library and login into Business Source Premier database. There you will need to find two articles. One will be a peer-reviewed article on customer service and the other will be about customer experience. Once you read these articles, provide a compare and contrast paper discussing the differences between them. This paper should be three pages, not including your reference and title page. The only two references you will need will be the two articles that you are sourcing.
Please review the additional resources if you have questions about accessing the library.
M1 Assignment UMBO – 2, 4
M1 Assignment PLG – 1, 3
M1 Assignment CLO – 1
Instructions & Specifications
Submissions
Rubric
Start by reading and following these instructions:
Study the required chapter(s) of the textbook and any additional recommended resources. Some answers may require you to do additional research on the Internet or in other reference sources. Choose your sources carefully.
Consider the discussion and the any insights you gained from it.
Review the assignment rubric and the specifications below to ensure that your response aligns with all assignment expectations.
Create your assignment submission and be sure to cite your sources, use APA style as required, and check your spelling.
The following specifications are required for this assignment:
Length: 750-1,000 words; answers must thoroughly address the questions in a clear, concise manner.
Structure: Include a title page and reference page in APA style. These two pages do not count toward the minimum word count for this assignment. Your topic outline should be double-spaced.
References: Use the appropriate APA style in-text citations and references for all resources utilized to answer the questions. Include at least two (2) scholarly sources to support your claims.
Format: Save your assignment as a Microsoft Word document (.doc or .docx).
Filename: Name your saved file according to your first initial, last name, and the module number (for example, “RHall Module 1.docx”)
After completing the assignment above, select the link below to access the next module overview.
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