You are part of an association that wants to increase the number of women CEOs.? Research the overall impact of women CEOs in business? Research the overall

BUS311 – Managerial Communications BUS311 Capstone Project Assignment 1

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Due Date: 11:59 pm EST Sunday of Unit 5 Points: 100 Instructions:

• Create a detailed report based on OPTION A, B or C • Create a 10-minute presentation, offering the details of your report using audio, video

and visuals that illustrate your points • Submit the report and the presentation

Capstone Assignment 1 Requirements:

• Choose one of the following based on scenarios in Chapter 10 of the textbook:

OPTION A o You are part of an association that wants to increase the number of women

CEOs.  Research the overall impact of women CEOs in business  Research the overall impact of the scarcity of women CEOs in business

o Research three women CEOs at publicly traded companies.  What career path did they take?  How profitable are their companies?

• Compare that profitability to others in the industry. • What factors can be linked directly to their leadership? • What factors have a more causal relationship with things other

than their leadership style and decisions?  What is their management style?

• How do they define their main role at the company? • How do they treat employees? • What challenges have they faced and how did they handle them?

o Based on your overall research about women CEOs in business and three examples, create a report to share with the association.  What conclusions can you draw from your research?

OPTION B

• A community foundation has hired you to help them make decisions about where to invest their endowment. The foundation offers grants and no-interest loans to locally

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based nonprofit groups who serve the community. It currently has $1 million in an endowment fund.

o Choose three publicly traded companies and research them.  Consider the background of the company  Consider the mission and vision  How has the stock faired? What are the trends?  What are analysts saying about the stock?  Create a picture of the company’s revenue streams and profits.  What plans do they have for the future? New products, services,

moves, expansions, etc.  Who is running the company? What is their reputation?  Who is on the board?  How are the board, CEO and other management team members

doing in facing challenges, treating employees, etc.  What ethical issues have they faced? How?  What news about the company might be of interest to the foundation

as they make a decision about where to invest their money? o Based on your research, decide whether each company would be good a

good place to invest the foundation’s money.  Explain why or why not.

OPTION C

• Explore your industry to determine the jobs available and the career options available to you.

o Research the industry  What are the origins?  Who are the key players?  What types of companies make up the industry?  What key factors impact this industry? (Choose at least three)  What are analysts saying about the field  What disruption if any has the industry faced?  How has the industry changed over the past 10 years? 20 years? Etc.

o Explain the job outlook  What range of jobs are available? Explain the types and the

differences and similarities.  Where are these jobs predominantly found?  What are the employment trends? How many people currently work in

these types of jobs? o Describe the type of life someone in this type of field can lead

 What are the salary trends?  What are the job responsibilities?

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 What type of education is required? How does that impact the opportunities available?

 What types of jobs are available to those with varying levels of experience?

 What options or perks are available to people with these jobs? Flexible hours? Remote work? Travel? Etc.

 What dangers do people in this field face?

CAPSTONE ASSIGNMENT 1 REQUIREMENTS:

• Choose an option above • Research the topic • Create a 2-page summary of the option you are choosing and your preliminary

findings. For example, if you choose option 1, write about the three women CEOs you have chosen and a brief description of each one.

• Create a bibliography, which includes at least 15 sources. [Remember the lesson on credibility.] Use APA style.

• Points: 100

Be sure to read the criteria below by which your work will be evaluated before you write and again after you write.

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Evaluation Rubric Assignment

CRITERIA Deficient Needs Improvement

Proficient Exemplary

(0-14 points) (15-24 points) (25-39 points) (40-45 points)

Content & Substance

Content does not address the capstone project topic.

Content superficially addresses the capstone project topic.

Content offers details for the capstone project that are relevant and sufficient.

Content offers details for the capstone project that are relevant, on-topic and substantive.

(0-5 points) (6-12 points) (13-20 points) (21-25 points)

Meets Assignment Criteria

Includes no sources or sources that are not credible. Summary shows no signs of research and lacks detail.

Shows loose research on the topic with 6 to 10 sources. The summary and details are incomplete

Shows research on the topic with 11 to 14 credible sources and a summary of the topic. Some details are unclear.

Shows in-depth research on the topic with 15 or more credible sources and a clear summary of the topic.

(0-5 points) (6-10 points) (11-15 points) (16-20 points)

Grammar and Spelling

Very frequent grammar and/or spelling errors.

More than two errors.

Only one or two errors.

All grammar and spelling are correct.

(0-3 points) (4-5 points) (6-8 points) (9-10 points)

Tone Professional tone/style is not employed.

Professional tone/style is inconsistent.

Professional tone/style is consistent.

Professional tone/style is carefully crafted and enhances the message.