Most people, when asked, will say that they do not like negative ads. However, negative advertising does work and, therefore, it is used quite often. What t
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Module 8 Discussion
Prompt
Begin by watching the following political advertisements:
Most people, when asked, will say that they do not like negative ads. However, negative advertising does work and, therefore, it is used quite often. What type of campaign material most appeals to you? What is not appealing? If you were running for office, what kind of approach would you take?
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