In this assignment, you will search for available domains for fictional businesses and analyze which domain best represents the company based on their bra

3.2 SEO and Domain Name Research

Choosing a domain name and hashtags are a vital part of Search Engine Optimization. These decisions can shape a company’s online presence, grow their audience, boost sales, and engage potential customers. There is no answer that is totally correct for these decisions and sometimes domains and hashtags will have to be changed to increase web traffic.

In this assignment you will help four companies choose their domain name and hashtags. The most important part of this process is to think outside of the box when making these decisions. It is important these companies stand out against their competition. When completing this assignment consider the following criteria.

a. Brand

b. Location

c. Keywords

d. Word elimination

e. Simplification

Please read about the following companies and complete this worksheet with the tools listed below:

a. Domain.com Domain Name Search Tool

b. Check My Hashtag

Upload your completed document using this naming convention: LastName_FirstInitial_AssignmentTitle.docx (for example (Downey_T_SEOanddomainnameresearch.docx).

About Johns Pizza Parlor:

John is a small business owner who is has opened a pizza restaurant in Atlanta, Ga named John’s Pizza Parlor. Atlanta is a densely populated city with a lot of competition. John is looking to start a website for this new pizza restaurant, and he needs your help to determine which domain name and hashtags he should use for his website and social media websites. There are no other restaurants named John’s Pizza Parlor, but John is looking to compete with bigger pizza restaurant chains in the Atlanta area.

1. Based on the info provided and your research, which domain name would you choose for John’s Pizza Parlor? Please provide a brief explanation of why you chose this domain.

2. Which 4 hashtags do you feel would benefit John’s Pizza Parlor on social media? Please provide a brief explanation of why you chose these hashtags.

About Fitness Fun Gyms

Fitness Fun Gyms has many locations around the United States of America and specializes in gamifying workouts for a more satisfied customer base. They recently refurbished an old building in downtown Los Angeles that is their newest location. This is their first location in California and they are incredibly excited. When people search for Fitness Fun Gyms online it is bringing up every location but their Los Angeles, CA, location. They would like Californians to be able to search their name online and find this location in Los Angeles so they can grow business at this location. In general, they would like to expand their social media presence, so they would like you to help them choose hashtags for their social media websites as well.

1. Based on the info provided and your research, which domain name would you choose for the Fitness Fun Gym in Los Angeles? Please provide a brief explanation of why you chose this domain.

2. Which 4 hashtags do you feel would benefit Fitness Fun Gyms on social media? Please provide a brief explanation of why you chose these hashtags.

About Cool’s Shop

Cool’s Shop is a mechanic shop that is a nationwide company relying solely on word of mouth and no website for any of their locations. They are looking to launch a website and have invested in keyword research. This website would include information about all of their locations, hours, and services. The company that did their keyword research has come back with the words and phrases: “Oil Changes”, “Quick Service”, “Auto Repair”, and “Mechanics”.

Additionally, they are looking to expand their online presence and need hashtags they can use effectively on their social media websites.

1. Based on the info provided and your research, which domain name would you choose for Cool’s Shop?

2. Which 4 hashtags do you feel would benefit Cool’s Shop on social media? Please provide a brief explanation of why you chose these hashtags.

About Jade’s Diamond Company.

Jade’s Diamond Company is a jewelry company that specializes in the online sales of diamonds. They have developed a presence on social media but would like to build an actual website for their business. They are looking to purchase a domain name and need your help. They do not want their entire brand name in the domain and would like a shorter domain name. They would also like to expand their business on social media websites, so they need hashtags as well.

1. Based on the info provided and your research, which domain name would you choose for Jade’s Diamond Company? Please provide a brief explanation of why you chose this domain.

2. Which 4 hashtags do you feel would benefit Jade’s Diamond Company on social media? Please provide a brief explanation of why you chose these hashtags.

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