Imagine you have been hired to develop a research study for a company evaluating the impact on customer loyalty of a recent change in their customer service
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Get it written →Imagine you have been hired to develop a research study for a company evaluating the impact on customer loyalty of a recent change in their customer service protocols.
Discuss the following with your classmates.
- Based on the method you would choose to evaluate this question, what kind of variable would you be working with? Is it nominal, ordinal, interval, or ratio?
- Describe how this variable is nominal, ordinal, interval, or ratio, and how affects how you would evaluate the data you collected.
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