Wk 5 – Summative Assessment: Ethics and Social Responsibility in Marketing
Marketing professionals should follow ethical standards and adhere to socially responsible marketing practices that are acceptable in the industry and endorsed by the American Marketing Association, legal and regulatory bodies, private interest groups, competitors, and the company itself. Some companies go above and beyond the economic, legal, and ethical dimensions of social responsibility and practice philanthropy (promoting human welfare and goodwill for society).
Write a 1,050- to 1,400-word ethics and social responsibility statement in which you describe ethical and socially responsible practices regarding issues in the following areas:
Product planning
Pricing
Promotion and sales
Distribution and supply chain management
Communication
Note: For each of the criteria listed above you should create 3 to 5 specific ethical and/or socially responsible practices. Refer to the Marketing Plan Guidelines throughout the course for specific details.
Sample Response
Ethical and Socially Responsible Issues in Planning Products or Services
Safety – The product should be safe for customers to use and operate. To ensure that the product is safe for customers to use and operate, an instruction manual will be provided that explains how to use the product safely. This instruction manual will be written in simple, concise language and will be included within the product’s packaging for easy reference.
Format your assignment according to APA guidelines.
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
