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April 27, 2025

Unit 9 discussion_MT433

APA, Business, University 0

13400In the Chapter 10 readings, the section on “Key tools and components for CRM” describes the concepts of segmenting customers, permission marketing, cross-selling, customer defection analysis and customer value determination. Research the internet and provide a real-life example of one of these five methodologies in action. Do not use the examples provided by the book. Answer the following:

Which of these methodologies was used?
Describe the company and the situation.
Were they successful? Explain.

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