Assume you manage a small online business that sells herbal supplements
Go beyond the textbook and presentation definitions. Answer questions in an essay format. Document any sources of quoted or paraphrased material or outside information, including the textbook. Detailed responses are required.
1. Assume you manage a small online business that sells herbal supplements. Without your
knowledge, a disgruntled employee has posted damaging information about your company
to the company’s public blog, including false information about dangerous ingredients in
your best-selling supplement. What specific steps would you take to minimize the impact of
this crisis?
2. Explain the meaning of the grapevine. Explain how communication through grapevine can
be detrimental to firm. Provide and original example. Explain why a manager needs to
understand how the grapevine works within their organization. How a manager might use
the grapevine to their advantage?
3. Describe the elements of the communication model in Exhibit 13.2. Give an example of
each part of the model as it exists in a face to face classroom during communication
between teacher and students. Do the same for an online classroom.
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