Persuasion Outcomes
13385In this 600-750 word paper, you will design an advertising campaign, focusing primarily on the advertisement itself. Then, you will list and explain the three “personal outcomes” or goals of persuasion outlined in Magee and link these ideas to your advertisement. These are affect (emotion), behavior (activity/choices), and cognition (thinking). You will be required to do the following:
Develop an advertisement for one of the following products: a new car, a new potato chip flavor, or a new pair of shoes. Describe the advertising campaign by briefly explaining your target audience, the medium you will use to transmit the message, and how the advertisement will look, feel, and/or sound. This will be the material you use to apply the concepts from Magee.
Explain the precise persuasive messages in your campaign and explain how you will connect to your audience on affective, behavioral and cognitive levels, as outlined in Magee (2014) in section 2.1. This will involve listing the “outcomes” your audience will experience after they read, watch or listen to the advertisement. Remember, you will be graded on how well you explain the outcomes and how your advertisement touches on each of those elements. You must use Magee to make those points.
The Persuasion Outcomes paper
Must include a description of an advertisement for your selected product.
Must address affect, behavior, and cognition, as outlined in Magee.
Must be 600- to 750-words in length (do not include title and references pages in word count) and formatted according to APA style as outlined in the University of Arizona Global Campus Writing CenterLinks to an external site..
Must include a separate title pageLinks to an external site. with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must use at least one scholarly source in addition to the course text.
The Scholarly, Peer Reviewed, and Other Credible SourcesLinks to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
Must document all sources in textLinks to an external site. in APA style as outlined in the University of Arizona Global Campus Writing Center.
Must include a separate references pageLinks to an external site. that is formatted according to APA style as outlined in the University of Arizona Global Campus Writing Center.
Carefully review the Grading RubricLinks to an external site. for the criteria that will be used to evaluate your assignment. Persuasion: A Social Science Approach
1st Edition
Author(s)Robert G. Magee
PublisherPublished by UAGC Print ISBN: 9781621781516
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