Summative Assessment: Industry, Market, and Competitor Analysis
An industry and competitor analysis is an important part of any marketing plan. The process provides important positive and negative information about the company.
Note: You will incorporate this analysis into your final integrated marketing plan in Week 8. Refer to the Marketing Plan Guidelines throughout the course.
Part – 1 Competitor and SWOT Analysis
Complete the Competitor and SWOT Analysis.
Part – 2 Summary
Write a 1,400- to 1,750-word industry, market, and competitor analysis based on research from secondary sources in which you:
Analyze primary and secondary data sources.
Conduct an industry analysis.
Describe customer segments and provide a competitive analysis.
Analyze the economic growth and stability of the industry.
Discuss relevant political and/or regulatory considerations for the brand.
Discuss what impact the technological changes may have on marketing.
Conduct a position analysis and a SWOT analysis.
Include an appendix with relevant exhibits of data tables and charts to support your narrative. Use a clear annotation system for numbering and referencing exhibits that makes it easy for the reader to locate the data.
Format your assignment according to APA guidelines.
Compile Part 1 and Part 2.
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
