Imagine you are a manager for a furniture store
1. Imagine you are a manager for a furniture store. You have been tasked with evaluating a Real-time Data Management Platform by SAP, a prominent CRM provider, and a product called Salesforce ( https://www.youtube.com/watch?v=TUXh42V_ng4)
2. Include which database management platform would have a more positive impact on an organization.
3. Include any additional research you find.
Homework 2: 2 pages with at least 2 references
Changes in technology are happening rapidly, advancing the supply chain. But it is important to keep in mind that this requires a certain fit with the organization to be truly effective. This article will look at some of the critical factors within the organization for successful CRM adoption and implementation.
Homework 2 Directions:
1. Read the article
“Diffusion of Innovation: Customer Relationship Management Adoption in Supply Chain Organizations” by Vicky Ching Gu, Marc J Schniederjans, and Qing Cao . In the International Journal of Quality Innovation (2015) 1:6 DOI 10.1186/s40887-015-0006-6. /content/enforced/172243-co_SCM-530-MBOL1-2025SP2/Diffusion of Innovation – CRM adoption in the Supply Chain.pdf
2. Provide a 2 page paper which addresses the critical factors for CRM adoption covered in the article.
Reference:
Module 2: http://www.arabianjbmr.com/pdfs/KD_VOL_4_7/1.pdf https://www.researchgate.net/publication/260001001_The_Future_of_Collaborative_Customer_Relationship_Management_Integrating_Demand_and_Supply_Chains (attached)
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