There is nothing like free marketing to get your product noticed, but when Doritos came up with the clever idea of holding a contest to have people co
There is nothing like free marketing to get your product noticed, but when Doritos came up with the clever idea of holding a contest to have people compete to make the best Doritos commercial, it broke several records for viewership at the time. The company’s advertising became a global media sensation since the winner would be announced during the Super Bowl each year and the winners would receive a million dollars.
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