Initial Interviewee Information for the Marketer Interview Assignment

Initial Interviewee Information for the Marketer Interview Assignment

By the due date, submit the (a) name, (b) title, (c) organization, and (d) LinkedIn URL (as an active hyperlink) for at least 5 marketing professionals who you would like to interview, rank ordered by preference of which ones you would want to interview the most. (Any potential interviewees who do not not have a LinkedIn URL will not count for this assignment.) Each person should be at least at the director level or higher (such as Marketing Director, Executive Director, VP/SVP/EVP of Marketing, President, CMO, CEO, etc.). Please do NOT list one of our MSM faculty or any current FIU employees for this assignment. Those names will not count toward this assignment because interviewing one of them will result in a failing grade for this project as a whole.

The goal is to interview someone who you would want to meet and potentially impress. If you choose to interview someone you already know (such as your own CMO, etc.), consider how the assignment will help you better connect with that person from a networking perspective.

Also, remember that you should only ask one person at a time unless you plan to conduct multiple interviews.

Please read the full assignment instructions for more details before you create your list.

Finally, once your list receives professor approval, you should start the interview requesting process. Waiting (even a few days) will lower the chances that you’ll be able to complete the assignment in time.