Week 6 – Summative Assessment: Global Expansion Plan

Wk 6 – Summative Assessment: Global Expansion Plan [due Mon]
Exam Content
Question
Complete Parts 1 and 2 for this assessment using the same organization selected for the Week 3 summative assessment.

Part 1: External Analysis
Select a tool to conduct an external analysis (PESTEL analysis, EFE Matrix, or Porter’s Five-Forces analysis). Conduct the analysis, including at least 10 external factors related to the region selected.

Part 2: Strategic Recommendations
Write a 1,050- to 1,400-word global strategic expansion recommendation for the leaders of your selected organization. Include the following:

Describe the geopolitical factors related to the expansion considerations in the selected global location.
Describe the economic factors related to the expansion considerations in the selected global location.
Describe the cultural factors related to the expansion considerations in the selected global location.
Recommend expansion strategies best suited to the market expansion under consideration.
Justify the recommendations by leveraging data from the external analysis.

Cite any scholarly sources used to support your external analysis and strategic recommendations.

Format your documents according to current APA guidelines.

Submit your assessment, including both Parts 1 and 2, as a Microsoft Word document.