Develop a social media marketing plan for a consumer packaged good or service

Develop a social media marketing plan for a consumer packaged good or service. Examples include food, beverages, cosmetics, medication, clothes, cleaning items, and personal care products.

· Write an executive summary (50 – 100 words).

· Identify your target market and the product (good/service) that you would like to market.

· Analyze the environment (economic, social, technological, legal, political).

· Analyze the competition.

· Choose the social media platform(s) that will be used.

· Develop content for the social media platforms.

· Schedule implementation of plans.

· Decide on metrics to measure success.

· Provide any relevant appendices.

Submission Instructions:

· The submission is to be clear and concise, and students will lose points for improper grammar, punctuation, and spelling.

· The paper is to be a minimum of 2,600 words in length (typed, double-spaced, 12-point font), excluding the title, abstract, and reference pages.

· Minimum 8 references. Must cite in-text.