What would make this country an attractive market in which to enter? Discuss formal institutions such as legal, political, and economic systems of the
Mini-Case Assignment (Individual In-class Presentations)
Students will be responsible for selecting a country and developing individual mini-case analyses assessing the feasibility of business development in the country of their choice along with sensitivity to the gospel message.
Students will need to share their findings in a short (5-10 min) presentation supported by presentation slides (Prezi, Sway, Canva, PowerPoint, or any other presentation software of your choice) Your work should incorporate at least 10 external references and at least 1 full Bible verse. Make sure to incorporate your references within your presentation as well as include a reference page on the last slide.
Questions to Address:
- What would make this country an attractive market in which to enter?
- Discuss formal institutions such as legal, political, and economic systems of the country. How do they differ compared to the US?
- Discuss informal institutions.
- Discuss cultural differences between the country of your choice and the US. Use Hofstede insights and high-/low- context cultural measures.
- What are some of the customs, traditions, and business etiquette norms that affect business practices?
- If you wanted to start trading with this country, businesses in what industry do you think will benefit the most from expanding into this country?
- Look into current news and analyze the 5 environmental forces, aka CREST, as they apply to your chosen industry and country. Do trends in CREST factors present opportunities or threats for expansion?
- If you were to want to start trading with this country in your chosen industry, what type of entry strategy would you suggest? Why?
- What opportunities and limitations are there for communicating the gospel of Jesus Christ? Will a Christian-owned business be at an advantage or a disadvantage? What would be a focus for prayer (hint: Operation World)?
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