Perform an external environment analysis of your company to identify the company’s competitive environment
To quickly recap, as the director of strategic planning, you are creating a new strategic planning proposal to help the company explore at least one new growth opportunity and increase its revenue or market share in the industry.
As you continue creating your proposal, in this assignment you will analyze your company’s external business environment and explain its influence on revenue or market share.
Prompt
Perform an external environment analysis of your company to identify the company’s competitive environment and find an opportunity the company can utilize to grow its revenue or market share in the industry. Use resources such as the company website, which will have pertinent information including its most recent sustainability report, and other relevant sources to help complete this presentation.
Create a Microsoft PowerPoint presentation to show the results of your analysis. Use both on-slide text and narration or speaker notes in your PowerPoint slides to convey your information effectively. If narration is not possible, precise and extensive speaker notes should be used, while addressing all of the rubric elements in the presentation. For example, you can use brief bulleted lists summarizing the highlights of your analysis on the slides, and include more detailed explanations in your narration or speaker notes.
Specifically, you must address the following rubric criteria:
A. Competitors (slide 1): Identify at least two of your company’s top competitors and explain how they compete with your company.
B. Competitive advantages (slides 2–7): Evaluate your company’s competitive advantages.
i. Summarize the unique skill sets, products, location, and values of your company.
ii. Use Porter’s five forces to analyze your company’s competitiveness and growth potential in its industry. Assign a rating to your company for each of Porter’s five forces as very high (VH), high (H), low (L), or very low (VL). Justify your ratings.
C. Area of opportunity (slides 8–9): Identify one area of opportunity that will help your company increase its revenue or market share over the next five years. Explain how this opportunity can lead to an increase in revenue or market share.
What to Submit
Create a PowerPoint presentation with on-slide text and narration or detailed speaker notes. Your presentation should be 9 to 12 slides in length. Include properly cited resources on the reference slide. Sources should be cited according to APA style 7
Overview
In this module, you learned that you can’t be a leader without followers. Leadership, then, is a very personal process, and yet it is anything but a solitary process. Leading is ultimately about people. In this course, the journal will be used for reflection. This is a private conversation between you and your instructor, and you are encouraged to deeply explore the concepts presented.
Prompt
Completing this assignment will give you some insight into how you can best motivate others to follow your vision as a leader.
Now, answer these questions from your perspective as a leader, considering the recommendations you have provided in the GROW model:
· Personal Reflection: Why would others follow you as their leader? Explain.
· Impact: How would you motivate them to pursue the vision you outline, not because you order them to do so, but because they want to do so enthusiastically on their own?
· Feedback: Ask someone you trust and who can be objective, “What is my greatest asset as a leader?” In your journal, record the response and whether you agree or disagree and why.
What to Submit
Submit a Word document using double spacing, 12-point Times New Roman font, and one-inch margins. This assignment should be 1 to 2 pages in length and include references cited in APA 7 format.
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