For this assignment, you will isolate a complex crisis event published in a credible source such as a textbook or case study. Then, you will assess the natu
Background
For this assignment, you will isolate a complex crisis event published in a credible source such as a textbook or case study. Then, you will assess the nature of the crisis and conduct an analysis. The recap should offer some preliminary guidance on how the communicator would advise company leadership to act or provide insight into responsible criticisms or concerns. Concentrate on actions that would improve the situation and help to expedite a responsible conclusion to the crisis.
Instructions
- Select a recent (within the past 5 years) crisis event to outline and assess. Using the SWOT Analysis Model template, provide an objective and balanced evaluation of the key strengths, weaknesses, opportunities, and threats associated with the case. You can present this content using bullets and be sure to properly cite resources using in-text citations.
- Present a narrative paragraph that explains how this case fits the definition of a crisis addressed in the Module 1 readings, optional Chat conversation and other activities and credible content for substantiation.
- Create another narrative paragraph to address the most significant concerns isolated in the case.
- Draw conclusions and document at least three key lessons learned or improvement recommendations to enhance the way a professional communicator could better support the event outcomes.
Length: This assignment must be 3 to 4 pages (excluding the title and reference pages).
References: Include at least 4 credible references (scholarly and business resources).
SWOT Analysis Template
This SWOT analysis template provides you with guiding questions to help you start thinking critically about our company's strategic position. Feel free to use these directions as a starting point, but don't hesitate to explore beyond them, incorporate your own insights, and be creative in identifying other strengths, weaknesses, opportunities, and threats that are relevant to your business context.
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STRENGTHS · Core Competencies: What are our core competencies and areas of excellence in operations, products, or services? · Unique Selling Propositions (USPs): What unique attributes do our products or services have that distinguish us from the competition? · Customer Satisfaction: How do customers positively perceive and describe their interactions with us? · Industry Standing: What recognitions, awards, or high industry rankings have we achieved? · Resources: What are our most valuable assets (e.g., intellectual property, technological capabilities, skilled workforce)? · …… · …… |
WEAKNESSES · Improvement Areas: In what operational areas do we consistently see room for improvement? · Competitive Disadvantages: What are our notable disadvantages compared to competitors? · Customer Feedback: What common negative feedback do we receive from customers? · Resource Limitations: What critical resources are we lacking (e.g., financial, human, technical)? · Internal Constraints: Are there internal processes or policies that hinder our efficiency or effectiveness? · …. · …. |
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OPPORTUNITIES · Market Trends: What current market trends can we leverage to enhance our business? · New Markets: Are there new markets or demographics we have not yet explored? · Technological Advancements: Which upcoming technological advancements could we utilize to improve our offerings? · Partnerships: Are there potential partnerships that could expand our market reach or capability? · Regulatory Changes: Are there upcoming regulatory changes that could open up new opportunities? · …. · …. |
THREATS · Market Challenges: What are the main economic, social, or technological threats to our business? · Competitive Landscape: How is the competitive landscape changing, and what new threats does this pose? · Supply Chain Vulnerabilities: Are there any vulnerabilities in our supply chain that could disrupt operations? · Customer Shifts: Are there shifts in customer preferences or behaviors that pose a risk to our current models? · Cybersecurity Risks: What potential cybersecurity threats could impact our business operations or customer trust? · … · … |
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