You have decided to open an ice cream shop and move your home-based business into a storefront. Recently, you met with SBA National, a non-profit that focu

Competency

Evaluate business models that organizations utilize to effectively implement strategies.

Student Success Criteria

View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

Scenario

You have decided to open an ice cream shop and move your home-based business into a storefront. Recently, you met with SBA National, a non-profit that focuses on helping entrepreneurs start their businesses with funding and guidance. The non-profit also hosts a business pitch competition for anyone who is a client. One of the requirements of the SBA business pitch competition is that each participant must fill out a Strategic Mind Map to capture the strategic plans for your business.

Instructions

Fill in the following details for your ice cream shop business using the Strategic Mind Map template by adding text boxes adjacent to the identified categories: 

MAN6500-Mind-Map-Comp3 NEW Accessibility Edited.docx

• Define your business model
• Identify your strategic position in the market
• Provide 3 examples of internal factors (IFE) and 3 examples of external factors (EFE) that effect or could impact your ice cream shop. 
• Describe your short (1 year from now) and long-term goals (5 years from now).
• Execution steps for your plan (Define 3 steps (in priority order) you would take to launch your business).
• Provide at least 3 Measurable Key Performance Indicators.

In the same Word document as the template (or copy and paste the template into a new Word document), complete the following:

• Describe how your ice cream shop will use each of the categories listed in the strategic mind map.
• Based on your analysis and research, make a recommendation on how you could use this information presented in the mind map in your proposal.
• Provide attribution for credible sources.

Rubric:

A – 4 – Mastery

Comprehensive definition of the business model.

A – 4 – Mastery

Comprehensive identification of the strategic position in the market.

A – 4 – Mastery

Comprehensive identification and 3 examples of internal factors (IFE) and 3 examples of external factors (EFE) that effect or could impact your ice cream shop.

A – 4 – Mastery

Comprehensive identification of short and long-term goals.

A – 4 – Mastery

Comprehensive execution steps for the plan that defined 3 steps in priority order you would take to launch your ice cream shop business.

A – 4 – Mastery

Comprehensively provided at least 3 Measurable Key Performance Indicators.

A – 4 – Mastery

Comprehensive description of how your ice cream shop will use each of the categories listed in the strategic mind map.

A – 4 – Mastery

Comprehensive recommendation based on analysis and research on how you could use the mind map in your proposal.

A – 4 – Mastery

Comprehensive attribution for credible sources.