create an Executive summary, a Review of the financial and market performance of the past year and a Sakes Channel Strategy.

Performance During the Prior Quarter
• Our overall performance was negative, as we were unable to generate enough sales to cover our operating expenses.
• This outcome was expected since the company was recently launched. However, our team gained valuable insights and key learnings that will drive improvements in the coming quarters.
• This report includes a detailed analysis and a series of tactics to help us achieve our long-term goals.

Market Share
• In the speed segment, we share the market with Alma Cycle and Best Bike, holding 21% of the market share.
• In the mountain segment, we hold 36% of the market share.
• Our total market share across all segments is 9.48%.
• Total demand for our products was 275 units, distributed as follows: Speed: 165; Mountain: 90; Recreation: 17; Work: 3
Sales
• In North America, specifically Toronto, we sold 209 bikes, achieving a gross margin of $140,619.
• In Asia, specifically Tokyo, we sold 66 bikes, with a gross margin of $55,580.

Brand Report
• Our top-selling speed brand, Velocity Edge, sold 127 bikes.
• In the mountain segment, the Trail Master was the best performer with 95 units sold.
• The Explorer brand had the lowest sales, with only 15 units sold.
• The team will reevaluate the design and pricing strategies for underperforming brands in future quarters.

Strategic Graphs
• Despite the challenges this quarter, we laid the groundwork for future success.
• Marketing effectiveness exceeded 0.60 points.
• A significant investment was made in market research, equipping us with better insights for decision-making.
• Moving forward, we plan to increase spending on advertising, including local campaigns and SEM efforts.

Competitor Profile
• Our primary competitors are Alma Cycle and Best Bikes in the speed and mountain segments.
• The Velocity Edge 500 achieved a rating above 70, showing potential for improvement with targeted marketing and investments.
• In the mountain segment, our ads “Trail Adventure” and “Master the Wind” scored 80 points, indicating effective marketing but highlighting the need for price and market adjustments.

Advertising Analysis
• Our advertisements ranked highly in both the speed and mountain segments.
• “Trail Adventure” for the mountain segment achieved a rating of 81 points.
• In the speed segment, both “Master the Wind” and “Speed Cyclists” scored above 70 points.
• The ads effectively communicated the benefits of our bikes, resonating with customers.

Market Analysis
• We chose Asia and North America based on Q2 market research.
• Tokyo was selected for the speed segment due to its projected sales potential.
• Toronto was chosen for the mountain segment, showing the highest market potential.
• After Q3:
o Tokyo’s demand for speed bikes was 188 units but underperformed against New York, which had a demand of 533 bikes.
o Toronto and New York led in mountain bike demand, each with 90 units sold. Nantes followed with 71 bikes.
• Regional performance:
o North America (NORAM) sales revenue: $261,710 with a gross margin of $121,091.
o Asia-Pacific (APAC) sales revenue: $96,728 with a gross margin of $55,580.
• Toronto lacks competition in both segments, while Tokyo faces competitors such as Best Bikes and Carbon Stride.

Strategy for the Current Quarter
• Brand and Product Adjustments:
o Redesign underperforming brands in the mountain segment, such as Trail Master and Explorer, to improve ratings.
o Reassess the Aero Swift 500 and Velocity Edge in the speed segment to enhance their appeal.
o Review product features to better align with customer preferences.
• Pricing Review:
o Despite high price satisfaction ratings (100 points), pricing adjustments will be based on competitor analysis and market demand.
• Market Expansion and Optimization:
o Use Q4 market research to identify new opportunities in cities with high potential for the speed and mountain segments.
o Evaluate the performance of existing markets to decide whether to maintain or close operations.
• Sales Team Efficiency:
o Assess the sales team’s performance to determine staffing needs, potentially reducing the workforce while maintaining efficiency.

Current Decisions
1. Redesign bikes to align with customer-desired features.
2. Adjust pricing based on competitor analysis and segment demand.
3. Close the Tokyo store and open new locations for the speed segment in New York City, Portland, and Nantes.
4. Retain the Toronto store for the mountain segment and open a new one in Portland.
5. Refine ad copy to better reflect customer benefits and outperform competitors.
6. Develop additional local ads—two more per brand (four in total).
7. Create individual websites for each brand, resulting in 10 total, to enhance SEM effectiveness.
8. Optimize store staffing with three salespeople and one technician per location.

Collepals.com Plagiarism Free Papers

Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.

Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS

Why Hire Collepals.com writers to do your paper?

Quality- We are experienced and have access to ample research materials.

We write plagiarism Free Content

Confidential- We never share or sell your personal information to third parties.

Support-Chat with us today! We are always waiting to answer all your questions.