The assignment is to conduct a critical analysis of a mul
All instructions in the file below
The assignment is to conduct a critical analysis of a multinational entreprise or business unit within it in a host country of your choice where it operates encompassing situation analysis, strategy choice adopted in the chosen country and strategic response to any present and or emerging chalenges.
Keep in mind that you should choose one of the companies in the file to conduct a critical analysis in a country where they operate
6EC513 – Global Business and Strategy Week 7 Seminar CW2 – tentative outline
Dr. Koushik Das Sarma
Sensitivity: Internal
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Module outline
| Week of | Lecture topic | Seminar topic |
| 23/09/2024 | Introduction to the module Globalisation of market and internationalisation of business | Introduction to CW1 and CW2 Case study of a company going through recent changes |
| 30/09/2024 | Business strategy introduction, layers of business strategy External environment | Case study on business environment |
| 07/10/2024 | External and internal environments of business | Case study on business environment continued from the previous week |
| 14/10/2024 | Guest lecture | Strategy analysis of the organisation discussed in the guest lecture |
| 21/10/2024 | Business and corporate level strategy –Static and dynamic business level strategies –Corporate strategy | Case study |
| 28/10/2024 | Corporate level strategy continued –Internationalisation –Growth strategies – M&A and strategic alliances | Case study |
| 04/11/2024 | CW1 online test | CW2 guideline |
| 11/11/2024 | Guest lecture | Strategy analysis of the organisation discussed in the guest lecture, CW2 support |
| 18/11/2024 | Ethics, Corporate Social Responsibility, Sustainability and Governance | Case study CW2 support |
| 25/11/2024 | Uncertainties in global business environment and how businesses respond to that | Case study CW2 support |
| 02/12/2024 | Guest lecture | Strategy analysis of the organisation discussed in the guest lecture, CW2 support |
| 09/12/2024 | CW2 support | CW2 support |
| 06/01/2025 | CW2 support | CW2 support |
CW2 submission: 17/01/2025
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Recap
Globalisation of market and internationalisation of business
What is strategy and why strategy, levels of strategy
Strategy framework
Layers of business environment
External analysis, industry and sector analysis, competitors and markets
Internal analysis – resources and capabilities analysis
Organisational culture
Dynamic capabilities
SWOT
Business level strategy
Static and dynamic (interactive) strategies
Corporate level strategy
Growth matrix, portfolio matrix
Growth methods: mergers and acquisitions and strategic alliances
Entering and working in international markets
Drivers of internationalisation
Geographic sources of advantage
International strategies: global integration versus local responsiveness
Internationalisation mechanisms
Process and modes of internationalisation
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List of companies for CW2
| AirAsia | McDonalds | Stellantis |
| Bharti Airtel | MTN Group | TACO BELL |
| Boeing | PRAN-RFL Group | Tata Group |
| BP | Rio Tinto | Tesco |
| Burberry | ROLLS ROYCE | Tesla |
| Dongfeng Motor Corp | RYANAIR | TOYOTA |
| Dyson | SAIC MOTOR | Tyson Foods |
| GEELY | Samsung Group | Unilever |
| H&M | SANTANDER | VODAFONE |
| Ikea | Saudi Aramco | ZARA |
| JOLLIBEE | SOFTBANK CORP. | |
| Mahindra & Mahindra | STARBUCKS |
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Activity
Please read the CW2 brief and identify,
Anything unclear?
Any potential challenges?
Have you chosen your organisation?
If yes, what made you select this company?
If not, do you need any help?
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Following a structured approach to CW2
Reading, reading and reading → All the lecture content and the supporting content
Brainstorm → Create mind maps to organise your thoughts → write these down
Getting into the role → What does your audience expect from you
Research → Key terms, definitions, and debates from authoritative sources of information
Methodology → How are you going to go about creating the assignment? Step by step
Discussion → What are the main challenges? How will you overcome challenges?
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Proposed structure of CW2
Title page, P1
TOC, P2
Introduction (approx. 250 words)
Who are they, what do they do?
What makes you choose this organisation?
The host country chosen, and why?
Content outline for the report
Please consult the checklist available in the “assessment” folder
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Structure
Situation analysis vis-à-vis the host country (approx. 800 words)
Macro environment, industry/sector analysis
What makes this country an attractive destination for the MNE vis–à–vis its competitors? Identification of pertinent issues (threats and opportunities) essential for growing the business in the chosen country.
Internal analysis
Critical analysis of strengths/weaknesses and its readiness for addressing any opportunity and threat.
TWOS – this will lead you to the next section
Please consult the checklist available in the “assessment” folder
Mostly from, W1–3 lectures
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Structure
Strategic choice in the host country (approx. 800 words)
Building upon the previous section, identify and critically analyse the strategies adopted by the MNE in the chosen country
Business–level strategy and corporate-level strategy (if needed)
Include both static and dynamic strategies if needed
This section prepares the reader for the next section
Please consult the checklist available in the “assessment” folder
Mostly from, W5–6 lectures
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Sensitivity: Internal
Structure
Challenges and mitigation (approx. 500 words)
Critically analyse and evaluate any existing and/or emerging challenges or potential risks related to doing business in the chosen country
Any risk mitigation strategies that have been/might be employed
Conclusion (approx. 100 words)
What are the key takeaways?
This should match with the final section of the introduction: content outline for the report
Please consult the checklist available in the “assessment” folder
Some inspiration from W9–10 lectures and examples discussed in other weeks (e.g., directions of change) + your research
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Scoring rubric
| Criteria | % Weightage |
| 1. Introduction and context setting | 10 |
| 2. Situation analysis | 25 |
| 3. Strategy choice | 25 |
| 4. Challenges and risk mitigation | 20 |
| 5. Overall structure and presentation | 10 |
| 6. Conclusion | 10 |
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Common mistakes
Not following the CW2 structure (please check the brief)
Formatting
Very poorly organised content which is difficult to follow
Inclusion of random, generic and unnecessary diagrams, tables
Not having a caption for a figure or a table and not citing it in the text
Missing TOC
Not having a proper title for the CW2
Referencing
Missing in-text citations, not following Harvard referencing style
Citing non–academic sources (well-known databases are fine though)
Using unrelated citations or incorrect ones
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Common mistakes
Content
Generic, sometimes nothing related to the organisation
Not having any logical flow (result of not having a storyboard)
Too much emphasis on one section or the other
Weak application of theory/models/frameworks (just mentioning them doesn’t help)
Lack of any form of critical analysis, related to the above point
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Report formatting – important points to note
Title page, P1
A proper title, not just the module number
TOC, P2
Main body, P3 onwards
Text format – Arial or Times New Roman, 12 pt, 1.5/2 line spacing, default page margins, all pages except the title page and should have page numbers
A thumb rule: 1 page = 250 words for double line spacing
You can number the sections and subsections as 1, 1.1, 1.1.1…..
Section headings should be in bold (14pt)
Subsection headings can be in bold or italicised (12 pt)
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Report formatting – important points to note
Tables/figures
Should be placed in the main body of the text in the appropriate section, please avoid “dumping” content in the appendix
Try to avoid using unnecessary and generic figures/tables which don’t add any value to the report
All the figures and tables should be numbered with the appropriate title
All the figure/table numbers should be cross-referenced in the text
Key takeaways from figures/tables should be mentioned (the interpretation shouldn’t be left to the reader!)
Reference (not included in word count)
Harvard referencing style to be followed
Citations from well-known databases and/or organisations (IMF, WTO, UNCTAD, McKinsey, Deloitte etc.) are allowed
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Any questions?
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Thank you!
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